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QUAKER BRIDGE MALL CELEBRATES MOMS
BY SUPPORTING NATIONAL MOM’S NITE OUT
Quaker Bridge Mall teams up with Diet Coke, Dove Body Wash, Little Black Dress Vodka, StriVectin, and VISIT FLORIDA, to host free events for moms
Lawrenceville, NJ, May 10, 2012 — Simon Property Group, Inc. (NYSE:SPG), the world’s leading retail real estate company, is once again making its properties the place to be this spring as mothers across the country and in Lawrenceville celebrate national Mom’s Nite Out on Thursday, May 10.
At Quaker Bridge Mall, attendees will have the opportunity to participate in an evening filled with pampering refreshments, entertainment, fashion and beauty services, all focused on rewarding Moms. A recent survey of 1,312 respondents conducted by BSM Media indicated the majority of mothers (58 percent) would like to spend a night out with a group of friends.
“We believe that moms deserve “A Nite Off,” so Simon malls are hosting a free event where they can enjoy their favorite destination in a new way,” said Lisa Bennett, Assistant Vice President of Business Development at Simon Property Group.
Simon has teamed up with several prestigious brands and organizations including Diet Coke, Dove Body Wash, Little Black Dress Vodka, StriVectin, VISIT FLORIDA, Lord & Taylor, Gertrude Hawk, CanDo Fitness, Regis Salon, Sam’s Club, LOFT, Macy’s, Kay’s Jewelers, Hopewell Valley Vineyards, Harris School of Business, The Picture People, Sun Center, and Rider University Radio 107.7 The Bronc to celebrate Moms and their many contributions to the world. The fun starts at 5:00 pm and goes until 8:00 pm. All event activities are free and open to moms of all ages. These events, thanks to an alliance with Little Black Dress Vodka, are helping raise awareness for Dress for Success, an international not-for-profit organization offering services designed to help underprivileged women find jobs and remain employed.
“Quaker Bridge Mall is the perfect venue to thank mothers and celebrate all they do,” said Marian Kapp, Director of Mall Marketing for Quaker Bridge Mall. “Our recent survey with BSM Media indicated that one-third of moms go to the mall to escape their daily routines.”
“Little Black Dress Vodka is excited to support Mom’s Nite Out as we identify with hard working moms and their need for a night out,” said Laura Webb, Little Black Dress Vodka Brand Director.
Simon Malls National Mom’s Nite Out event attendees will have the chance to win one of several prizes and help support Dress for Success’ commitment to women’s achievements simultaneously:
- Little Black Dress Vodka Supports Dress for Success:
Shoppers have a chance to win a little black dress from Cynthia Rowley’s runway and a $500 gift card by visiting Simon guest services or www.lbdvodka.com/momsnightout for official rules. This evening kicks off Little Black Dress Vodka’s Online Celebrity Little Black Dress Auction: Little black dresses donated by Scarlett Johansson, Kelly Ripa, Denise Richards, Karina Smirnoff, Sienna Miller, Catherine Malandrino, Sarah Clarke, Lauren Bowles, Petra Stunt Ecclestone, Mariska Hargitay, Garcelle Beauvais and Naturi Naughton, will be auctioned weekly at www.lbdvodka.com. All auction proceeds benefit Dress for Success Worldwide.
VISIT FLORIDA is also offering an exciting prize in conjunction with the event:
- VISIT FLORIDA Mom’s Weekend Away Sweepstakes:
Shoppers can enter to win an exclusive vacation from VISIT FLORIDA. One lucky mom and three of her friends will discover a new side of themselves and all sides of the Sunshine State during a trip to Bellasera Hotel in Naples, Fla. The grand prize also includes airfare and a $100 gift card to Zizi Restaurant, a Tuscan-inspired eatery specializing in fusion cuisine. For more information about Bellasera and its luxurious accommodations, visit www.bellaseranaples.com. Official sweepstakes rules can be found at www.simon.com/momsnightout.
Originally organized by Maria Bailey, CEO of BSM Media, author and Mom Talk Radio host, National Mom’s Nite Out unites social media groups, companies, local playgroups, mom bloggers and networks in giving moms a well-deserved night off. Bailey brought the first National Mom’s Nite Out to life after watching moms take care of everyone else on Mother’s Day, but never themselves.
“National Mom’s Nite Out is one of the largest cooperative efforts of Mommy groups, Mom-focused organizations and corporations, bloggers and vloggers – all coming together for one great night in support of motherhood,” Bailey said.
About Quaker Bridge Mall
The Quaker Bridge Mall is a two-level, super regional mall located in Central New Jersey at US Rt. 1, and is conveniently accessed via 95, 295 and most major roadways. Shop Lord & Taylor, Macy’s, JCPenney, Sears, plus Old Navy and 100 specialty shops and services. Quaker Bridge Mall is currently undergoing a major renovation that will welcome 25 new stores, a new food court and two full-service restaurants, including The Cheesecake Factory. The extensive renovations will include new interior and exterior features and amenities such as new soft seating, upgraded escalators, an elevator, updated restrooms, redesigned mall entrances, landscaping, new flooring, ceiling and handrails among other items. Check back for new store updates, news and events.
Find Quaker Bridge Mall on Facebook facebook.com/shopquakerbridge and Twitter @QBMall.
More information can be found at: http://www.simon.com/mall/EventsDetails.aspx?id=849&oid=91757
About Simon Property Group
(NYSE:SPG) is an S&P 100 company and the largest real estate company in the world. The Company currently owns or has an interest in 337 retail real estate properties in North America and Asia comprising 245 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S. For more information, visit the Simon Property Group website at www.simon.com.
About National Mom’s Nite Out
National Mom’s Nite Out™ is timed just before the official Mother’s Day holiday for a reason. Maria Bailey organized the first National Mom’s Nite Out as, for years, she watched moms take care of everyone else on Mother’s Day but never themselves. These events give Moms the excuse to take the night off and to celebrate motherhood, without the kids.
Follow National Mom’s Nite Out on these media channels:
About Maria Bailey
Maria Bailey is the author of four books, including her latest “Power Moms”, Host of Mom Talk Radio, Founder of BlueSuitMom.com and co-founder of MomTV.com. Bailey has been featured in US News and World Report, Wall Street Journal and on CNN, Lifetime TV and various local affiliates. Bailey is also a co-host on Good Day with Doug Stephan, the #7 morning drive time radio show.
About Little Black Dress Vodka
The little black dress is an iconic symbol of simple elegance—every woman’s easy choice for looking good and feeling confident. Just like its namesake, Little Black Dress Vodka is designed specifically to capture the essence of what women want in a cocktail: fuss-free, burn-free, and flavorful, with an eye toward calorie count. Developed entirely by a team of savvy ladies – from concept and product innovation, brand management to legal, production and finance – this is an industry rarity. In addition to its classic offering, Little Black Dress Vodka’s three deliciously natural flavors – pineapple honey, blueberry pomegranate, and black cherry-vanilla – are only 90 calories per 1.5 oz serving. Available nationally, each 750ml bottle retails for $13.99. More than $140,000 has been raised for women’s charities by the Little Black Dress brand since 2007; we are grateful to Cynthia Rowley for her generous Mom’s Nite Out dress donation. Responsible Drinking Is Always In Style. LITTLE BLACK DRESS is a registered trademark ©2012 of Brown-Forman, Louisville, KY.
About Dress for Success
Dress for Success is an international not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to more than 110 cities in 13 countries. To date, Dress for Success has helped more than 650,000 women work towards self-sufficiency.
Dove, manufactured by Unilever, is the No. 1 personal wash brand nationwide. One in every three households uses a Dove product, which includes beauty bars, body washes, face care, anti-perspirant/deodorants, body mists, hair care and styling aids. Dove® Men+Care® is a range of products from Dove developed specially for men. Dove is available nationwide in food, drug and mass outlet stores.
 AC Nielsen (2010)
About VISIT FLORIDA
As the state’s No. 1 industry, tourism was responsible for welcoming 85.9 million visitors in 2011 that spent more than $67.3 billion, generating 23 percent of the state’s sales tax revenue and employing more than 1 million Floridians. For every $1 spent on tourism marketing, VISIT FLORIDA – the state’s official tourism marketing corporation – generates more than $177 in tourism spending and $11 in new sales tax collections, paid by visitors, not residents. VISIT FLORIDA promotes tourism to Florida through sales, advertising, promotions, public relations and visitor services programs. As a public/private partnership, VISIT FLORIDA serves more than 10,500 tourism industry businesses, including 2,800 invested Partners, 7,700 web affiliates and major strategic alliance partnerships with Disney Destinations, Dollar Rent A Car, The Hertz Corporation, SeaWorld Parks & Entertainment and Universal Orlando. To learn more about VISIT FLORIDA, please go to www.VISITFLORIDA.org or follow our corporate blog at www.SunshineMatters.org.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world’s most valuable brand, the Company’s portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.
StriVectin® is the largest independent prestige skin care company, focusing on clinical anti-aging skin care solutions. Backed by science and rigorous clinical validation, StriVectin is at the forefront of skin care technology and product innovation. Its unique dual-use repair cream StriVectin-SDTM Intensive Concentrate for Stretch Marks and Wrinkles is a best seller around the world, and is often credited with starting the clinical cosmeceutical skin care category. StriVectin products are sold through department stores and specialty retailers in North America, Europe, the Middle East and Asia. The company maintains corporate offices in New York, NY, and Raleigh, NC, and research facilities in Tucson, AZ. For more information, visit strivectin.com.
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