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SIMON KIDGITS CLUB BRINGS A FEAST OF FUN FOOD FESTIVITIES TO SUPER DUPER MINI CHEFS EVENTS
Families can have fun with food, learn to play a riveting new action puzzle game from Nickelodeon and give back to their community during a special event at Lehigh Valley Mall
WHITEHALL, PA, June 12, 2012 — Pint-sized food lovers and even the pickiest eaters will have a blast getting crafty with cuisine as Super Duper Mini Chefs makes its annual spring appearance at approximately 100 Simon® malls nationwide. Hosted by the popular Simon Kidgits Club® and sponsored by Nickelodeon, participating kid will actually be encouraged to play with their food!
Super Duper Mini Chefs will take place from 1-4 p.m. on Saturday, June 23 in the Mall Events Court at Lehigh Valley Mall. At the event, aspiring young cooks and little foodies will explore the creativity of cuisine through a combination of demonstrations and interactive activities. Kids will learn to play Nickelodeon’s new iCarly: Groovy Foodie! game, based on the hit Nickelodeon television series iCarly, available exclusively for the Nintendo DS™ on June 12. In iCarly: Groovy Foodie!, players help Carly and Sam get out of trouble by serving wacky dishes to crazy customers in a fast paced, action puzzle game that dishes out all the random hilarity from the show. Super Duper Mini Chefs attendees who test iCarly: Groovy Foodie! will receive an exclusive GameStop coupon to use on their next purchase.
Other food-focused activities that will be hosted include demonstrations and sampling from Lehigh Valley Mall stores and restaurants, raffle prizes, trail mix bar, fruit and veggie crafts and more. Event attendees will also receive a special recipe card for Spaghetti Tacos, an imaginative meal made well-known among children by Nickelodeon’s iCarly television series, and a colorful Simon Kidgits Club® plate to continue the culinary creativity at home.
Also as part of the event, kids are encouraged to lend a hand to those in need by bringing a non-perishable food item to Lehigh Valley Mall to be donated to the Second Harvest Food Bank of Lehigh Valley. Second Harvest Food Bank of Lehigh Valley and Northeast Pennsylvania is a program of the Community Action Committee of the Lehigh Valley and a member of Feeding America. Second Harvest Food Bank annually distributes over 5.5 million pounds of food and grocery products per year to nearly 180 member agencies in Northampton, Lehigh, Carbon, Monroe, Pike, and Wayne counties.
Jayne Stilson, assistant vice president of business development for Simon Brand Ventures, the business-to-consumer division of Simon Property Group said, “Super Duper Mini Chefs provides kids an outlet to express their imagination and have a good time being inspired by the art of food.”
The Simon Kidgits Club is a fun and informative program that focuses on health, wellness, education, safety and entertainment for children ages 3-8. Since 2003, the Simon Kidgits Club has kept children and parents alike amused with various events and activities while providing incentives for club members, such as special offers, rewards and games.
For more information about the Simon Kidgits Club and Super Duper Mini Chefs events, visit www.simon.com/kidgits or find Lehigh Valley Mall on Facebook facebook.com/lehighvalleyshop and Twitter @LVMall.
About Lehigh Valley Mall
Featuring over 150 stores and restaurants, Lehigh Valley Mall is the premier shopping destination in the greater Allentown, Bethlehem, and Easton markets. Lehigh Valley Mall is located off Macarthur Road in Whitehall, PA, and is situated in an area that is a popular recreation destination, home to outstanding colleges and universities, and headquarters for major businesses, all of whom enjoy proximity to the mall’s mix of shops, services, and anchors. For more information on Lehigh Valley Mall, visit www.simon.com.
Simon Property Group
Simon Property Group, Inc. (NYSE:SPG) is an S&P 100 company and the largest real estate company in the world. The Company currently owns or has an interest in 337 retail real estate properties in North America and Asia comprising 244 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S. For more information, visit the Simon Property Group website at www.simon.com.
About Simon Brand Ventures
Simon Brand Ventures (SBV), Simon’s business-to-consumer arm, is pioneering the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers who make over 2.8 billion visits each year. Simon’s vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV and its affiliates have engaged in a number of consumer business initiatives, including the Simon Visa Giftcard® and the American Express®/Simon Giftcard; launch of Simon platform programs such as Simon dTour Live® and Simon Kidgits Club®; a national media delivery channel including static, digital and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with Coca-Cola and Visa U.S.A. among others.
Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).
GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is the world’s largest multichannel video game retailer. GameStop’s retail network and family of brands include 6,683 company-operated stores in 17 countries worldwide and online at www.GameStop.com. The network also includes: www.Kongregate.com, a leading browser-based game site; Game Informer(R) magazine, the leading multi-platform video game publication; Spawn Labs, a streaming technology company; and a digital PC game distribution platform available at www.GameStop.com/pc.
D3Publisher is a leading video game publisher for all platforms, including: the Wii™ system, Nintendo DS™ and Nintendo 3DS™ handheld systems, PlayStation®3 computer entertainment system, the Xbox 360® video game and entertainment system from Microsoft, Windows PC, and wireless devices. D3Publisher has operations in the U.S., and Japan. The company also owns development studio Vicious Cycle Software, Inc., and its technology platform, Vicious Engine 2™. For more information about D3Publisher and its products, please visit: www.d3publisher.us.
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