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SIMON KIDGITS CLUB AND UNIVERSAL STUDIOS HOME ENTERTAINMENT CALL ON CREATIVE KIDS TO CELEBRATE
DR. SEUSS’ THE LORAX DVD RELEASE
Kids of all ages can embark on a Dr. Seuss-inspired journey during a special event
Whitehall, PA, July 26, 2012 — Come take a walk through the colorful, captivating world of Dr. Seuss’ The Lorax at Lehigh Valley Mall on Thursday, August 2, 2012 at 11 a.m.
In celebration of the August 7 Blu-ray™/DVD release of The Lorax movie, Simon Kidgits Club® invites kids from the Whitehall area to visit Lehigh Valley Mall for a celebration of non-stop family-focused festivities. Families are encouraged to get creative and enjoy an imaginative adventure by participating in the following Seussian-inspired activities, all taking place in a familiar Simon mall setting:
- Create and take home intriguing Truffula Trees, just like those featured in the movie, and a Lorax mustache to commemorate the charming creature.
- Interact with vibrant costumed character from The Lorax during an entertaining meet-and-greet session.
- Visit a viewing area to watch The Lorax movie trailer, learn how to draw the Lorax through a bonus feature on the Blu-ray™/DVD and hear about how the Lorax speaks for the trees.
- Pose for a fascinating photo next to Lorax-themed standees and the Lorax himself, capturing the fun of the unique event.
Kids will also have the chance to participate in interactive offerings which are focused on preserving the environment and celebratingThe Lorax’s meaningful plot. Young attendees can join the Pitch-In Recycle Game to learn about the benefits of recycling and get involved in the Seed of Hope activity to craft a Lorax planter. Before departing the event, all children will pledge to care for the environment and take home a certificate to honor their positive promise.
“Simon Kidgits Club’s The Lorax event aims to get families together to have some fun with Dr. Seuss and think about the movie’s messages about the environment. Simon malls strive to offer parents and kids the opportunity to enjoy unique activities in a place that’s not too far from home,” said Jayne Stilson, assistant vice president of business development for Simon Brand Ventures, the business-to-consumer division of Simon Property Group.
The Simon Kidgits Club is a fun and informative program that focuses on health, wellness, education, safety and entertainment for children ages 3-8. Since 2003, the Simon Kidgits Club has kept children and parents alike amused with various events and activities while providing incentives for club members, such as special offers, rewards and games.
The Lorax Synopsis
The imaginative world of Dr. Seuss comes to life like never before in this visually spectacular adventure from the creators ofDespicable Me! Twelve-year-old Ted will do anything to find a real live Truffula Tree in order to impress the girl of his dreams. As he embarks on his journey, Ted discovers the incredible story of the Lorax, a grumpy but charming creature who speaks for the trees. Featuring the voice talents of Danny DeVito, Ed Helms, Zac Efron, Taylor Swift, Rob Riggle, Jenny Slate, and Betty White, Dr. Seuss’ The Lorax is filled with hilarious fun for everyone!
Visit www.theloraxmovie.com for additional information.
About Lehigh Valley Mall:
Featuring over 150 stores and restaurants, Lehigh Valley Mall is the premier shopping destination in the greater Allentown, Bethlehem, and Easton markets. Lehigh Valley Mall is located off Macarthur Road in Whitehall, PA, and is situated in an area that is a popular recreation destination, home to outstanding colleges and universities, and headquarters for major businesses, all of whom enjoy proximity to the mall’s mix of shops, services, and anchors. For more information on Lehigh Valley Mall, visit www.simon.com.
Simon Property Group
Simon Property Group, Inc. (NYSE:SPG) is an S&P 100 company and the largest real estate company in the world. The Company currently owns or has an interest in 338 retail real estate properties in North America and Asia comprising 245 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S. For more information, visit the Simon Property Group website at www.simon.com.
About Simon Brand Ventures
Simon Brand Ventures (SBV), Simon’s business-to-consumer arm, is pioneering the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers who make over 2.8 billion visits each year. Simon’s vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV and its affiliates have engaged in a number of consumer business initiatives, including the Simon Visa Giftcard® and the American Express®/Simon Giftcard; launch of Simon platform programs such as Simon dTour Live® and Simon Kidgits Club®; a national media delivery channel including static, digital and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with Coca-Cola and Visa U.S.A. among others.
Universal Studios Home Entertainment
Universal Studios Home Entertainment is a unit of Universal Pictures, a division of Universal Studios (www.universalstudios.com). Universal Studios is a part of NBCUniversal , one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake.
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