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SIMON KIDGITS CLUB BRINGS A FEAST OF FUN FOOD FESTIVITIES TO SUPER DUPER MINI CHEFS EVENTS
Families can have fun with food, learn to play a riveting new action puzzle game from Nickelodeon and give back to their community during a special event at Quaker Bridge Mall
LAWRENCEVILLE, NJ, JULY 10, 2012 — Pint-sized food lovers and even the pickiest eaters will have a blast getting crafty with cuisine as Super Duper Mini Chefs makes its annual spring appearance at approximately 100 Simon® malls nationwide. Hosted by the popular Simon Kidgits Club® and sponsored by Nickelodeon, participating kids will actually be encouraged to play with their food!
Super Duper Mini Chefs will take place on Saturday, July 14 at 2 p.m. at Quaker Bridge Mall. At the event, aspiring young cooks and little foodies can explore the creativity of cuisine through a combination of demonstrations and interactive activities. Kids can learn to play Nickelodeon’s new iCarly: Groovy Foodie! game, based on the hit Nickelodeon television series iCarly, available exclusively for the Nintendo DS™ on June 12. In iCarly: Groovy Foodie!, players can help Carly and Sam get out of trouble by serving wacky dishes to crazy customers in a fast paced, action puzzle game that dishes out all the random hilarity from the show. Super Duper Mini Chefsattendees who try out iCarly: Groovy Foodie! will receive an exclusive GameStop coupon to use on their next purchase.
Other food-focused activities that will be hosted include pasta crafts and a decorate your own chef hat or apron. Also, for the first 50 Kidgits members who RSVP, Chef Carl Giardina who is known locally for his “Make A Pizza Parties”, will show children how to make their own 10-inch pizza. He’ll start with a video presentation, then show the kids the proper way to make pizza starting with the crust all the way down to the toppings. The kids will then lead in a pizza parade, showing off their own pie that they can bring home to bake for their family. After all of their hard work, they’ll get to eat some pizza by a local vendor while they enjoy some of Chef Carl’s favorite magic tricks. The event is closed with a Chef Carl University Graduation Ceremony where each of the children receives a diploma from “Chef Carl University.” Event attendees will also receive a special recipe card for Spaghetti Tacos, an imaginative meal made well-known among children by Nickelodeon’s iCarly television series, and a colorful Simon Kidgits Club® plate to continue the culinary creativity at home.
As part of the event, kids are encouraged to lend a hand to those in need by bringing a non-perishable food item to Quaker Bridge Mall to be donated to Mercer Street friends.
Jayne Stilson, assistant vice president of business development for Simon Brand Ventures, the business-to-consumer division of Simon Property Group said, “Super Duper Mini Chefs provides kids an outlet to express their imagination and have a good time being inspired by the art of food.”
The Simon Kidgits Club is a fun and informative program that focuses on health, wellness, education, safety and entertainment for children ages 3-8. Since 2003, the Simon Kidgits Club has kept children and parents alike amused with various events and activities while providing incentives for club members, such as special offers, rewards and games.
For more information about the Simon Kidgits Club and Super Duper Mini Chefs events, visit www.simon.com/kidgits or Find Quaker Bridge Mall on Facebook facebook.com/shopquakerbridge and Twitter @QBMall.
About Quaker Bridge Mall
The Quaker Bridge Mall is a two-level, super regional mall located in Central New Jersey at US Rt. 1, and is conveniently accessed via 95, 295 and most major roadways. Shop Lord & Taylor, Macy’s, jcpenney, Sears, plus Old Navy and 100 specialty shops and services. Quaker Bridge Mall is currently undergoing a major renovation that will welcome 25 new stores, a new food court and two full-service restaurants, including The Cheesecake Factory. The extensive renovations will include new interior and exterior features and amenities such as new soft seating, upgraded escalators, an elevator, updated restrooms, redesigned mall entrances, landscaping, new flooring, ceiling and handrails among other items. Check back for new store updates, news and events
Simon Property Group
Simon Property Group, Inc. (NYSE:SPG) is an S&P 100 company and the largest real estate company in the world. The Company currently owns or has an interest in 337 retail real estate properties in North America and Asia comprising 244 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S. For more information, visit the Simon Property Group website at www.simon.com.
About Simon Brand Ventures
Simon Brand Ventures (SBV), Simon’s business-to-consumer arm, is pioneering the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers who make over 2.8 billion visits each year. Simon’s vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV and its affiliates have engaged in a number of consumer business initiatives, including the Simon Visa Giftcard® and the American Express®/Simon Giftcard; launch of Simon platform programs such as Simon dTour Live® and Simon Kidgits Club®; a national media delivery channel including static, digital and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with Coca-Cola and Visa U.S.A. among others.
Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).
GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is the world’s largest multichannel video game retailer. GameStop’s retail network and family of brands include 6,683 company-operated stores in 17 countries worldwide and online at www.GameStop.com. The network also includes: www.Kongregate.com, a leading browser-based game site; Game Informer(R) magazine, the leading multi-platform video game publication; Spawn Labs, a streaming technology company; and a digital PC game distribution platform available at www.GameStop.com/pc.
D3Publisher is a leading video game publisher for all platforms, including: the Wii™ system, Nintendo DS™ and Nintendo 3DS™ handheld systems, PlayStation®3 computer entertainment system, the Xbox 360® video game and entertainment system from Microsoft, Windows PC, and wireless devices. D3Publisher has operations in the U.S., and Japan. The company also owns development studio Vicious Cycle Software, Inc., and its technology platform, Vicious Engine 2™. For more information about D3Publisher and its products, please visit: www.d3publisher.us.
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