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FAMILIES CAN GEAR UP FOR GOING BACK TO SCHOOL DURING
SIMON MALLS’ SPECIAL CHILDREN’S EVENT
Simon Kidgits Club, Imperial Toy, Lehigh Valley Martial Arts, The Children’s Place, and Kids Foot Locker share the latest fashion trends and toys before the school year starts.
Whitehall, PA, August 7, 2012 —Families across the country are preparing to ring in the sound of the morning school bell, and Simon Malls are standing by to help everyone gear up with some fun. Whitehall area kids and parents have the opportunity to get back into the school groove during a special Simon Kidgits Club event at Lehigh Valley Mall on August 11th.
With the help of Imperial Toy, Lehigh Valley Martial Arts, The Children’s Place, and Kids Foot Locker, Simon is bringing the latest back to school toy trends and styles to families at Lehigh Valley Mall. Children will get a first look at ROXX™, the newest collectible head-to-head, competitive game of “skillzz” by Imperial Toy. With 72 awesome designed ROXX™ game pieces and dynamic accessories, kids can get in on the action by trading, collecting and launching one of the hottest new game play power systems to hit retail shelves this fall. You won’t want to miss Lehigh Valley Martial Arts as they teach us how to deal with bullying at 11:30a.m. and demonstrate martial arts at 12:30p.m. Then get back to school in style at The Children’s Place fashion show at 1p.m. in the jcpenney Court. Want more? Join Ping’s Parties for some fun Face Painting and then head over to Kids Foot Locker where associates will be on hand to ensure that each child is custom-fit with the right sized shoes as they head back to school.
Additionally, event attendees can participate in back to school craft-making activities and other interactive offerings. Kidgit members will receive an extra special back to school gift when they show their membership ID. Parents will also have the opportunity to receive exclusive retailer discounts and chances to win special prizes and giveaways.
The Simon Kidgits Club is a fun and informative program that focuses on health, wellness, education, safety and entertainment for children ages 3-8. Since 2003, the Simon Kidgits Club has kept children and parents alike amused with various events and activities while providing incentives for club members, such as special offers, rewards and games.
About Lehigh Valley Mall
Featuring over 150 stores and restaurants, Lehigh Valley Mall is the premier shopping destination in the greater Allentown, Bethlehem, and Easton markets. Lehigh Valley Mall is located off Macarthur Road in Whitehall, PA, and is situated in an area that is a popular recreation destination, home to outstanding colleges and universities, and headquarters for major businesses, all of whom enjoy proximity to the mall’s mix of shops, services, and anchors. For more information on Lehigh Valley Mall, visit www.simon.com.
Simon Property Group
Simon Property Group, Inc. (NYSE:SPG) is an S&P 100 company and the largest real estate company in the world. The Company currently owns or has an interest in 335 retail real estate properties in North America and Asia comprising 244 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S. For more information, visit the Simon Property Group website at www.simon.com.
About Simon Brand Ventures
Simon Brand Ventures (SBV), Simon’s business-to-consumer arm, is pioneering the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers who make over 2.8 billion visits each year. Simon’s vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV and its affiliates have engaged in a number of consumer business initiatives, including the Simon Visa Giftcard® and the American Express®/Simon Giftcard; launch of Simon platform programs such as Simon dTour Live® and Simon Kidgits Club®; a national media delivery channel including static, digital and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with Coca-Cola and Visa U.S.A. among others.
About Imperial Toy
Founded in 1969, Imperial Toy is a leading maker of licensed and non-licensed kids’ bubbles, seasonal products and novelty toys. Imperial Toy brands include Miracle® Bubbles, Super Miracle® Bubbles, SMB Premium Plus®, Googly®, Optrix™, KAOS™, Legends of the Wild West®, Runway Pink® and Zooma™. We produce licensed products for industry giants, including Disney®, Nickelodeon®, Thomas the Tank®, Little Tikes®, Marvel®, Sanrio®, Hasbro® and more. Imperial distributes products in over 75 countries worldwide, has offices in Los Angeles, Hong Kong and Modena, Italy, and distribution centers in Mississippi, Mexico and San Diego. For more information about Imperial Toy please visit www.imperialtoy.com.
About Kids Foot Locker
Kids Foot Locker is part of Foot Locker, Inc., a specialty athletic retailer that operates approximately 3,400 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, and CCS retail stores, as well as its direct-to-customer channels, including footlocker.com/Eastbay/ CCS, the Company is the leading provider of athletic footwear and apparel. www.kidsfootlocker.com.
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