View the presentation to learn how you can use social media to market yourself through social media.

By Sara Shuman

Valentine’s Day Key Party

Every year around February 14th, singles in the Greater Philadelphia area find themselves looking for an opportunity to meet someone and enjoy the holiday.  Jenna Communications Team wants to give a promising new event to the network of sexy singles this holiday.

Participants are encouraged to look stylish and keep an open mind to a new dating experience. The night will include Signature Cocktails, live tweeting, in-house awards and several date matching opportunities, where the participants pull keys and go on a ten-minute speed date. Video confessionals will be available after each date- so look stunning!

A link to the Instructional Video of the nights’ activities is below.

*Sponsorship Opportunities Available

If you are interested in attending please reach out to us through email.

Email- ATTN Jenn: Jsherlock@jennacommunications.com

Email- ATTN Matt: MTucker@jennacommunications.com

SOCIAL MEDIA: everyone is talking about it, everyone is using it, and you should too! The expansion of the digital medium has opened new doors for PR. Social Media platforms like Facebook and Twitter now provide a way for brands to connect personally to customers and fans.

Unlike traditional media outlets, social media can be used creatively and brands can adopt more informal language to engage fans on a casual level. With capabilities like video, pictures, and polls, your fans can interact with your brand in a personal way.

BEST OF FACEBOOK

Healthy Choice Coupon Campaign

To increase “likes” Facebook, Healthy Choice was looking to increase engagement and reinforce the brand’s value image.

Healthy Choice introduced a growing coupon on their Facebook page that began at $0.75 off and increased as people ‘liked’ the page and signed up for the coupon. As “likes” increased, the coupon grew to a “buy-one-get-one-free” deal. Over a few weeks Healthy Choice’s “likes” went from less than 7,000 to over 60,000.

Ultimat Vodka “Social Life Audit” Campaign
Ultimat Vodka developed a Facebook app called the Social Life Audit which features a calculator to determine how much fun fans are having in their photos and cross checks BlackBook’s database of 2.5 million hot spots with Facebook check-ins to see if users are going to trendy places.

BEST OF TWITTER

Greg Burney “#drawmyfollowers” Campaign

To increase his followers on Twitter, artist Greg Burney promoted his Twitter by pledging to draw his first 3,000 followers. The drawings took him from 70 to over 2,000 followers in one day.

Orange “#thissummer” Campaign

Orange, a British Telecommunications company, asked Twitter followers to share their summer plans with the hashtag #thissummer. They then selected entries to put into movie trailer-style voiceovers so fans could hear their summer plans narrated like a summer blockbuster hit.

WORST OF FACEBOOK

Dr. Pepper “1 Cup” Campaign

Dr. Pepper initiated a campaign that offered fans a chance to win $1,000 if they agreed to let Dr. Pepper take over their Facebook statuses. This could have been a useful marketing scheme, but when the status update featured “I watched 2 Girls 1 Cup and felt hungry afterwards,” fans were offended. (Anyone not familiar with the reference to 2 Girls 1 Cup can read this review of the campaign.)

WORST OF TWITTER

Keep A Child Alive “Digital Death” Campaign

Keep A Child Alive went in an unusual direction with their “Digital Death” campaign in which celebrities took a digital vow of silence on Twitter until fans raised a million dollars for the organization. They seem to have overestimated public interest in celebrity tweets, because the response from fans was underwhelming.

Cisco “Ted From Accounting” Campaign

Cisco launched a YouTube/Twitter campaign replicating Old Spice’s “The Man You Wish Your Man Smelled Like” but with the less spectacular character “Ted From Accounting.” They encouraged fans to tweet at “Ted” with the hashtag #CiscoSPice. Unfortunately, Ted from accounting was just not as interesting as Old Spice’s Isaiah Mustafa (go figure), and the campaign did not catch on.

vs.

LESSONS LEARNED

The best campaigns are examples of promoting interaction with fans, generating interest in the brand, and showing followers that the company or brand is relevant to their lives. On the other end of the spectrum, the worst campaigns fail to make a positive connection with fans. From disinterest to disgust, the reactions to these campaigns are negative for the brands.

http://voices.yahoo.com/wmcn44-adds-jennifer-sherlock-propper-hockey-10890465.html?cat=49

 http://sports.yahoo.com/nhl/news?slug=ycn-10890311

http://www.philly2philly.com/phillybuzz/8431/wmcn44_adds_jennifer_sherlock_the_propper_hockey_team

http://talksportsPhilly.com/2012/01/tsps-friend-jennifer-sherlock-gets-added-to-the-“propper-hockey”-team/

Jenna Communications President, Jen Sherlock, explains why it is important to pick a clear Twitter hash tag that will ensure followers stay on message with the topic at hand.

 

Press Contact: Melissa Kennedy @ 610.635.8427
mkennedy@hooplaphilly.com

FOR IMMEDIATE RELEASE

WMCN44 ADDS JENNIFER SHERLOCK TO THE “PROPPER HOCKEY” TEAM
STARTING WEDNESDAY, FEBRUARY 1^st AT 9:00PM

PHILADELPHIA, PA – (JANUARY 24, 2012) – WMCN44 is pleased to announce the addition of Jennifer Sherlock as contributing reporter to its Flyers-focused sports show “Propper Hockey.”  Sherlock joins the WMCN44 original program alongside NHL legend Brian Propp and local veteran sportscaster Lou Tilley. 

“Propper Hockey,” has soared in popularity since its November 2011 launch, and has featured many former Flyers legends such as Dave “the Hammer” Schultz, Bernie Parent, Bob “the hound” Kelley, Orest Kindrachuk and Joe Watson.  Every week, Propp and Tilley team up to analyze and entertain with their weekly guests, and with Sherlock on board, they will be able to take questions directly from Flyers fans in the audience.  The hour-long show is taped LIVE at Adelphia Restaurant in Deptford, NJ every Tuesday night at 6:00pm and airs on WMCN44 on Wednesday nights at 9:00pm throughout the NHL’s regular season.

“Jennifer adds an interactive element to the show that will increase audience participation and allow Lou and Brian to play off the passion of Flyers fans at our live tapings,” says Jon Gorchow, President, Lenfest Broadcasting. “We hope even more people will come out and be a part of the action.”

“I have worked with Jennifer on several major sporting events,” says Tilley.  “I have always found her to be a vibrant reporter who energizes our presentation.” 

“I am looking forward to meeting the Flyers fans that come out to the tapings, and plan to foster the friendly banter that’s sure to develop between the audience, Lou , Brian and myself,” says Sherlock. “It’s going to be a great time each week – I’ll make sure of that!”

“Propper Hockey” segments include “Flyers Player of the Week,” “Flyers Fan of the Week” and “Flyers Trivia.” For more information on “Propper Hockey” and WMCN44 visit www.wmcn.tv.   For more information on Jennifer Sherlock visit www.JennaCommunications.com.

ABOUT LENFEST BROADCASTING
Lenfest Broadcasting, LLC, the licensee of WMCN-DT 44, is dedicated to providing an “independent voice” in the Philadelphia television market. Our programming schedule features a variety of direct response television, entertainment, community affairs, religious, and children’s programs. The station is available throughout the Delaware Valley over the air, as well as on Comcast, Verizon Fios, Directv, and The Dish Network.  Lenfest Broadcasting, LLC is affiliated with Lenfest Media Group, LLC, a Pennsylvania based company that is a leader and innovator in the direct response television marketing industry.

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FOR IMMEDIATE RELEASE

Jennifer Sherlock

jsherlock@jennacommunications.com

609.369.3482

Middletown Township Teens Take Center Stage at Oxford Valley Mall

WHO: Oxford Valley Mall is hosting the Middletown Township Teen Talent Show which will feature 25 participating teams in a fun-filled variety show judged by a panel. By giving these teens the opportunity to showcase their talents, Oxford Valley Mall is helping local teens fulfill their dreams.

WHAT: Bring out the entire family to enjoy a special variety show with musical performances by 25 teams in the community. First place winners will receive a $50 gift card to the Oxford Valley Mall and 11 runner-ups will receive a $25 gift card.

WHEN: January 28 from 4 p.m. to 6 p.m.

WHERE: Oxford Valley Mall
               2300 East Lincoln Highway
               Langhorne, PA 19047

WHY: Oxford Valley Mall is giving 25 talented teen groups the opportunity to entertain and perform for the community.

About Oxford Valley Mall:
The Oxford Valley Mall is a two-level, super regional mall located at the intersection of East Lincoln Highway and Oxford Valley Road in Langhorne, Pennsylvania. Oxford Valley has over 150 retailers and is anchored by JCPenney, Macy’s, and Sears.

Click Here to see Lou Tilley and Brian Propp introduce Jennifer Sherlock and give a shout-out to Jenna Communications, her PR firm.

Social Media Class 4