Archive for the ‘News’ Category
PR Tip of the Week: Facebook fan vs. group pages
So I’ve been meaning to blog about PR tips for months, and on this snowy December day I am FINALLY doing it. I usually make everything I want to do happen..sometimes it just takes me a little longer to get started. So here I am, and here’s my useful PR tip of the week: “How using both Facebook group and fan pages can help you spread the word.” I’ve been asked by two of my clients, Philly2Philly.com & Lifepages.com in the past week about the difference between the two, and decided that there’s no better time than now to explain to you how they both can help in the social media world. Yes, that’s right- don’t use one over the other. Both can help you get what you want in terms of outreach to the relevant group you’re trying to target. Facebook fan pages are the most popular right now because they work just like your own wall in terms of when you update your status it goes in everyone’s news feeds. That’s a benefit because you can get all of your “fans” to see your latest news. Also, when you create your fan page, you can set the page to automatically tweet your updates on your twitter account. That’s a double benefit for you and your message. The more followers that follow you = the more people who will see your news! I also recommend uploading your company’s logo or photo of what you’re promoting within the fan page itself. A catchy image can get you far. Remember the old saying that a picture is worth a 1000 words!
Now for all of you active facebookers, you should now know what a group page is.. or at least have heard of them, or joined groups yourself. My clients have asked me if they should get rid of their group pages, and I tell them NO! Group pages are good to directly send your followers a message to their inbox. You can’t do that with fan pages. Fan pages just send updates to their members that users never really click on in my opinion. SO that is the main reason why I suggest that you have and keep both a group & fan page. Both are important to target your followers.
So in a nutshell, the main difference is that a group page allows you to send your followers direct messages while the fan page allows you to post updates that your followers will receive in their news feeds.
Please check out this useful list from TheCommsCorner for all of your social media/PR needs:
My picks for the 99 most useful Social Media (and PR) Blog posts of 2009
http://thecommscorner.blogspot.com/2009/12/99-most-useful-social-media-pr-posts-of.html
If you have any questions please email me at jsherlock@jennacommunications.com.
McFadden's at the Ballpark goes **Hollywood** for NY's EVE
Jenna Comunications presents McFadden’s Ballpark goes Hollywood. Party like a **ROCKSTAR** this New Year’s Eve!!
Get your tickets now! There is a limited number of tickets for sale for this intimate upscale event. Come party with us as we transform McFadden’s into a red carpet, VIP, celebrity style event.
Go to Hollywood without paying the price.
http://mcfaddenshollywoodnye.eventbrite.com/
Join us as we take over the ballpark:
*5 hour open bar
*Buffet + carving stations
*DJ’s spinning house, hip hop, mash-ups and more
*Celebrity look-a-likes
*Free parking
*Party favors
*Champaign toast at Midnight
*Professional coat check services
*Stunning décor
We’re bringing Hollywood with Philly’s sexiest crowd, so dress to impress!
We’re offering a limited number of specially priced advance tickets for $100 until December 25th.
General Admission tickets include:
General Admission tickets will be sold, and they are going fast! Buy now to get the Early Bird Discount rate of $100, which will only be available until December 25th.
Purchase your tickets early and save money; prices increase as New Year’s Eve approaches and this event WILL sell out.
Visit www.mcfaddensballpark.com or call 215.952.0300 for more details
*Jacket or Tie Required
Discounted rooms available at the Holiday Inn!
The Holiday Inn Stadium has offered a special room rate for the guest of Mcfadden’s on New Year’s Eve.
You can book your rooms by calling Tara Salerno @ (215)218-1432
Be sure to mention Mcfadden’s to receive the discounted rate of $119.00+ taxes
FirstGlance Film Festival in Philadelphia
By Jen Sherlock at 12:41 pm on Sunday November 8, 2009
The 12th annual FirstGlance Independent Film Festival kicked off on Thursday, October 22nd and ran through Sunday, October 25th in The Franklin Institute in Philadelphia. The event took place at Franklin Theater and debuted more than 34 projects, and an online short film competition. It was the first of its kind to put Philly on the map with lots of local talent, special invited guests like former Philadelphia Eagles player Vince Papale, and after parties every night.
Philadelphia producer/director Steve Kwasnik says that the new theatre location is the perfect place for the event. “This is the first year Bill Ostroff (Executive Director of the festival) was able to secure the Franklin Theatre,” says Kwasnik. On past years it was held at the Adrienne Theatre on Sansom Street and other spots. With the addition of the new venue, I am sure the number of attendees will grow each year if they continue to hold the festival there.”
I had the pleasure of attending the opening night screening that featured a variety of short films plus the feature “Dark Room Theater” starring David Stanford about ordinary people who find themselves in extraordinary supernatural situations directed by Philly native Benjamin Pollack. Pollack told me the film is “Twilight zone meets Scooby-Doo with a comic twist.”
On Friday Night, there were short films and the Philadelphia Premiere of the feature “Chasing the White Dragon,” starring Ryan Kennedy and Amanda Ward. The film is about six small town meth addicts by local writer/director Kathilynn Phillips. Following the Friday night screening was a spotlight screening of “Ice Grill USA,” a vivid examination of the pursuit of the American Dream set in the multicultural landscape of Atlantic City. The film was directed by locals Greg Santarsiero and Mark Bernardi.
“Ice Grill, USA is sharp and edgy drama,” notes Kwasnik. “Augie Logan, portrayed by Connor Fox, gives a very strong and understated performance. The film displays the paradox of Atlantic City, a town known for opulence and wealth as well as its poverty and crime. Santarsiero and Bernardi pulled off some amazing scenes that most low-budget independent filmmakers would never even attempt, most notably shooting in actual casinos! The film will also keep you interested by the use of several sub-plots and story lines with stand-out performances from co-stars Denise Ramirez and Michael Angleo Ortiz.”
Saturday’s matinee screening featured the documentary “The Color Bearers,” directed by local filmmakers John Foley and Steve Newbert about the personal stories revealing the meaning of the American flag and patriotism from 1776 thru the 21st century as told by average Americans. The event was hosted by former Philadelphia Eagle Vince Papale.
On Sunday October 25th, Rob Stuart and Tara Nurin , both local directors screened their documentary, “Free the River Park,” the story of citizens’ fighting for the Schuylkill River Park featuring Mayor Michael Nutter.
And finally to close off the weekend, the last feature film “How I Got Lost” by Joe Leonard starring Aaron Stanford, Rosemarie DeWitt, and Nicole Vicius debuted. The storyline is centered around a reckless young banker who convinces his broken-hearted best friend to leave New York with him after 9/11 to look for the things they’ve lost. The friends discover that sometimes you have to get lost to figure out where you are going.
All in all, the Indy film weekend in Philly gave us one more reason to be proud of where we are from.
Laid Off Looking for Love Philly Recap
On September 24, 2009 LOLFL kicked off its tour in Public House Philadelphia. The night was a great success as many sexy singles came together to enjoy a night of dancing and mingling, followed by a date auction.
Public House is a premier restaurant and bar in Philly, NYC and Delaware, with a casual yet sophisticated nightlife. From the moment I walked into the bar, I could feel the energy. Everyone was networking, and it was a very casual yet professional environment to find a potential job. I spoke with people who were both employed and unemployed, and they all agreed that the event was a great way to meet professionals and find jobs.
The event was also a great way to find love, or at least a date. With so many attractive and successful men and women, everyone was bound to find someone. By the time the date auction began, most people knew who they were interested in bidding on. Erica Grow, meteorologist from ABC 6, emceed the auction. We learned fun facts about the auctionees, such as their idea of a perfect date and something interesting that not everyone knows about them. Some of the auctionees were bought for as much as $500!
The night ended with networking and socializing, as everyone was happy with whom they met!
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If you would like to contact Dana Humphrey directly, please call (619) 414-9307 or use the contact form @ Whitegate PR
Dan Aykroyd Talks Crystal Head Vodka With Philly2Philly.com
In his long and storied career, Dan Aykroyd has worn many hats. In addition to his acting career, which kick-started when he became an original cast member of Saturday Night Live, Aykroyd is a successful screenwriter (Ghostbusters), musician (The Blues Brothers), wine maker, and now…….vodka distiller.
That’s right. Aykroyd’s latest endeavor has him promoting his Crystal Head Vodka, which he was signing bottles of at the Philadelphia Wine & Spirits Store on Chestnut Street yesterday.
As the lines wrapped around the aisles, Aykroyd, one of the more jovial and approachable celebrities you will come across, ceremoniously burst through the side doors of the store, shouting “Merry Christmas Everybody!” as the crowd erupted into cheers. When I asked Aykroyd what the inspiration was for Crystal Head Vodka, his responses were thoughtful, clear, and what else? humorous.
“About two years ago I was in New York City with my good friend, John Alexander. He is a landscape artist and all kinds of people own his work: Jimmy Buffett, Paul Simon, Chevy Chase, Lorne Michaels, myself. I was telling him about how I have the good fortune to be the importer to Canada for Patron Tequila. When I told him I was doing that, he said that he always wanted to do tequila in a glass skull to celebrate the Day of the Dead.” Aykroyd, who holds a strong belief in spiritualism, had an epiphany. “It just came to me in two minutes. I said ‘If we’re gonna do that, then we’re gonna bring back the legend of the crystal heads.’
Alexander then designed the skull, which looks like something directly out of an Indiana Jones movie. The tequila then became vodka. However, this isn’t JUST your ordinary vodka. It is quadruple distilled and filtered through Herkimer diamonds. In addition to the packaging and its one-of-a-kind design, Aykroyd takes great pride in the ingredients that are used to make the vodka. Moreover, he is quite pleased at the taster response, as well as the recognition its received from industry peers.
“When we first started the project two years ago, we had the bottle, the legend of the head, the celebrity tie-in. We had a fluid we liked. We had the inspiration to take all the additives out: no fusel oils, no glycol, no sugar, no citrus oils, and now I’ve got a real story to talk about because people are responding to the taste. When you drink vodka in a mixed drink, you’re drinking an additive like Red Bull, Clamato, or Orangina. They have certain additives in there to make them taste like they taste. So don’t you wanna drink a vodka that has no additives that’s completely stripped? If you’re doing a story based on empowerment and self enlightenment, you have to put a clean fluid in the bottle. So we stripped all the additives out, and we recently won a 91 Point Rating and two Silver Awards.”
Of course, you can’t talk to Dan Aykroyd in Philadelphia without mention of his classic comedy “Trading Places,” which was shot here in late 1982-early 1983.
“Architecturally this is such a beautiful city, and I knew this would be a great city to do it (the movie) in. Wow, we had a great time here doing that, and man we were young then,” he laughs.
During the last decade, Aykroyd’s numerous off-screen activities have forced him to cut down on his acting roles. And although he hasn’t walked away from movies altogether, he’s not exactly sure about plans for making the long-rumored “Ghostbusters 3.” “We have to get a script first and see what happens.”
Until then, Dan Aykroyd has plenty of things to keep himself busy. An award-winning vodka will do that for you.
Naughty Fridays
It’s time to get Naughty! Join us at Kooma in DE tonight for the biggest party after Labor Day. There’s also going to be a Naughty Girl contest for a chance to win $100 cash and a chance to be featured in the Naughty Girl 2010 Calendar. Bring a headshot with contact info to the event or email it to naughtygirls@jennacommunications.com.
The contest starts at 11pm, be there by 10:30 to register to enter. Come show off your naughty side!
DJ Aiden Scott will be spinning the hottest house music for the hottest crowd!
See ya there!
Immediate Release: “Providing Love & Jobs to those in need”
PHILADELPHIA, PA, September 8, 2009 — Jenna Communications & Ortaneek announced today that the Laid Off Looking for Love tour kicks off in Philadelphia on September 24, 2009. This event is the first of dozens of monthly events taking place in the tri-state area (NYC, Philadelphia, & Wilmington) at Public House USA, a premier restaurant and bar chain in all three cities.
Join us as several sexy singles including some local celebrities will be auctioned off, as ACTION NEWS Channel 6 ABC’s meteorologist ERICA GROW emcees the event. Laid off or not, you don’t want to miss a chance to win a date with some of Philly’s finest singles!
Also participating in the event is Philly2Philly.com, Philadelphia’s newest online destination for the everyday people of Philadelphia. Philly2Philly will be promoting Project Dig- a page on their Politics/Community page where readers adopt a worker who has suffered a job loss. The worker can have their profile posted on the page along with their resume for free! It’s just one of the many features of Philly2Philly.com- Everyday Philly for Everyday People.
There will be OPEN BAR, APPETIZERS, NETWORKING & DANCING from 6-8, with the date auction starting promptly at 8pm! Tickets are thirty dollars at the door or buy your ticket here: http://tinyurl.com/m349lg.
Jennifer Sherlock and Nicola Wedderburn came up with the idea after being laid off from their full-time job at Advanta Bank Corp. Both ladies are entrepreneurs at heart, and after losing their jobs, they decided to pursue their passion of doing PR & special events.
Sherlock is a former TV reporter turned PR star, and Wedderburn is a former wedding planner & business to business salesperson.
“Everyone at one time or another will be laid off or will have to rise above some downfall in the workplace, and this event gives singles the chance to not only find love, but jobs in this time of need,” says Sherlock.
Wedderburn thinks the event will change people’s outlook on being laid off. “This recession makes people re-evaluate their lives, and what they need to do to make the right changes in their professional life. What better way to get connected with others in the same position, and who may also be looking for love too.”
Both Sherlock & Wedderburn are single and will also be auctioned off at the event. A portion of the evening’s proceeds will be donated to the SHARE Food Program to help those in need.
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Media Contacts
Jennifer Sherlock President, Jenna Communications 609-369-3482 jsherlock@jennacommunications.comLaid Off Looking for Love- Buy your ticket now!
Jenna Communications & Ortaneek presents “Laid Off Looking for Love” at Public House in Philadelphia on Thursday, September 24, 2009 from 6-9 pm. Public House is a premier restaurant and bar in Philly located at 1801 Arch St. with a casual yet sophisticated nitelife. Join us as several sexy singles, both men and women, will be auctioned off, as ACTION NEWS Ch. 6 ABC’s meteorologist ERICA GROW emcees the event. Laid off or not, you don’t want to miss a chance to win a date with some of Philly’s finest singles!
A percentage of the evening’s proceeds will be donated to the Society of St. Vincent de Paul to help those in need of food, shelter, and other necessities.
There will be DANCING, NETWORKING, OPEN BAR and APPETIZERS from 6-8, with the date auction starting promptly at 8!
REGISTER at https://laidofflookingforlove.ticketleap.com/laid-off-looking-for-love-09-24-2009-18-0
Also participating in the event is Philly2Philly.com-Philadelphia’s newest online destination for the everyday people of Philadelphia. Philly2Philly will be promoting Project Dig- a page on their Politics/Community page where readers adopt a worker who has suffered a job loss. The worker can have their profile posted on the page along with their resume for free! Just one of the many features of Philly2Philly.com- Everyday Philly for Everyday People.
Read more: http://www.philly2philly.com/politics_community/project_dig
