Read Below for Can’t Miss Events and News!

February 2013 Newsletter

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New Client Announcement:

Jenna Communications is excited to announce it will be working with Jessica Billings, the current Miss Pennsylvania USA title holder. We will help Jessica manage her social media. Connect with her on Facebook, Twitter, LinkedIn, Pinterest and Tumblr to follow her journey to the Miss USA pageant.

Tonight, Jennifer Sherlock will hit the red carpet with Jessica Billings and Debbie Goetz, president of Debbie Goetz Media Connections at the Philadelphia DoGooder Awards being held at the University of the Arts. The DoGooder Awards are part of a national contest created by YouTube to spotlight video and digital storytelling in the nonprofit sector. The DoGooder Awards demonstrate how short film projects work as catalysts for greater social good.

Event Recap

On Saturday, February 16, Lehigh Valley Mall held a health awareness event with Eastern Pennsylvania Emergency Medical Services (EMS) Council to teach the new hands-only CPR. In collaboration with the Pennsylvania Department of Health, Bureau of EMS, HeartRescue Project of Pennsylvania, the American Heart Association and Cetronia Ambulance Corps, the event was intended to inform the general public on the new campaign called ‘Lend a Hand, Save a Life’. The public was educated on abrupt cardiac arrest and learned how to save a life in three easy steps. Watch coverage of the event from WFMZ 69 News HERE.

Throughout the month, all of our Simon Mall properties hosted the Simon Kidgits Club Book Blast event to support children’s literacy and to help children reap the benefits of reading. On Saturday, February 16, both Oxford Valley Mall and Quaker Bridge Mall held Book Blast, followed by Lehigh Valley Mall on February 18. Montgomery Mall will hold their event on February 23. Book Blast provided the opportunity for families to read together and offered a variety of fun book-based activities. The event at Oxford Valley Mall featured a reading of Dr. Seuss’ The Lorax, and Lehigh Valley Mall featured a reading of Lyle, Lyle Crocodile. Both Quaker Bridge Mall and Montgomery Mall had Don Dougherty of Classroom Adventure Stories tell an interactive tale that allowed for plenty of participation from children in attendance. Click HERE to see coverage of Lehigh Valley Mall’s Book Blast and HERE to read about Quaker Bridge Mall’s event.

The Judge Group has launched two new divisions: VIP Careers and Judge Government Solutions. Veterans in Professional (VIP) Careers was founded with one goal in mind: to open the door to professional careers for our veterans who have selflessly served our country. Judge Government Solutions will provide job seekers with professional opportunities in government services.

Upcoming Events

Lehigh Valley Mall and Lehigh Valley Zoo are partnering up to bring guests two exciting animal exhibits on February 23 and March 2. Those who attend the first exhibit will have the opportunity to meet Birds of Prey native to the Lehigh Valley. The second exhibit will showcase the diversity of wildlife on our planet and feature animals such as a penguin, a snake and a prehensile-tailed porcupine. For additional information about this event, visit the mall’s Facebook page.

Quaker Bridge Mall will unveil its new dining pavilion this spring. The first tenants to move in will include Charley’s Grilled Subs, Nathan’s Famous Hot Dogs, Subway, Sarku Japan, and Master Wok.The dining pavilion is located on the upper level Sears wing and it boasts additional amenities such as skylights, new ceilings and soft seating. Read about the dining pavilion HERE in The Times of Trenton, and check out the architect’s rendering below.

Agency Updates:

Jenna Communications’ President, Jennifer Sherlock, was invited to participate as a featured guest on February 12 for instructor John Ondik’s Strategic Business Planning Course at the University of Pennsylvania’s Wharton Small Business Development Center (SBDC). Jen helped critique three students’ business plans and offered suggestions on how to become innovative from a public relations perspective. This opportunity was special for Jen because she was once an SBDC student when she began her entrepreneurial journey and founded Jenna Communications, LLC.


Propper Hockey is back, and Jennifer Sherlock will serve as sideline reporter along with hosts Lou Tilley and NHL Alum Brian Propp. This year, the show is shot live at Double Edge Sports Grille in Newtown Square on Tuesdays at 6:00 p.m. Guests include many current and past Flyers Stars along with local hockey analysts. Propper Hockey airs Wednesdays at 8 p.m. on WMCN44.


On February 19, Jennifer Sherlock was the featured guest on the radio program Women to Watch which airs on WFYL 1180 on Saturdays at 3 p.m. Susan Rocco, program host, interviews female leaders throughout the Delaware Valley. The women interviewed on this radio program are said by Rocco to be “dynamic, smart, determined, and in some cases funny”. Click HERE to learn more about the show. If you know of someone who would be a fit for a guest, email Susan at srocco233@gmail.com.

Jenna Communications’ PR Associate, Mike Young, was recently featured in the Wall Street Journal’s Eyes on the Road Column. Mike, who happens to be an avid car enthusiast, was interviewed for a piece about driving habits and gas mileage. Click HERE to read the story, which has some interesting observations as gas prices continue to climb.

Check out Jenna Communications’ PR Tip of the Month