Oxford Valley Mall Celebrates 75 Years of Imagination with Dr. Seuss
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Media Contact: Jim Malervy jmalervy@simon.com
PR Contact: Jennifer Sherlock
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SIMON KIDGITS CLUB CELEBRATES 75 YEARS OF IMAGINATION WITH DR. SEUSS AT OXFORD VALLEY MALL
Stroll Down Dr. Seuss’ Imaginary Mulberry Street at an Inspiring Children’s Event
Langhorne Pa, Feb. 21, 2012 — Simon Kidgits Club, Dr. Seuss Enterprises L.P. and Random House Children’s Books together are celebrating the 75th anniversary of Theodor Seuss Geisel’s first-ever published children’s book, “And To Think That I Saw it on Mulberry Street.” As part of the celebration, nearly 100 Simon malls across the country are hosting a special event for families to explore all the fun of Dr. Seuss.
Oxford Valley Mall invites Bucks County-area kids and parents to celebrate “75 Years of Imagination” at a special Dr. Seuss event on February 25, 2012 at 1:00pm. Families can wander Dr. Seuss’s whimsical world of imaginary wonder by participating in the event’s fun-filled activities:
- Meet special guest: “The Cat in the Hat” and enjoy a fascinating in-mall book reading.
- Experience the whimsical story of The Cat In The Hat come to life at Oxford Valley Mall! Visit with Dr. Seuss’s most famous character, the mischievous and loveable Cat In The Hat.
- Capture a photo in front of a splendid Mulberry Street-themed backdrop featuring a variety of children’s favorite Dr. Seuss characters. Families may also have the chance to interact and snap a photo with the cheerful event VIP, The Cat In The Hat.
- Enjoy a television episode of PBS KIDS’ “The Cat In The Hat Knows a Lot About That!” (Check local listings for more information.)
- Decorate marvelous Mulberry Street bookmarks and enchanting Dr. Seuss-inspired crowns and tiaras.
- Creating captivating “And To Think That I Saw it on Mulberry Street” booklets.
The event will conclude with a parade that ends at Oxford Valley Mall’s Sears Court, where goodie bags filled with terrific treats will be given out. Families can also pick up a special 75th Anniversary Edition of “And To Think That I Saw it on Mulberry Street,” one of 44 children’s books written and illustrated by Geisel, in book stores beginning January 24. For more information about the Simon Kidgits Club and Dr. Seuss’ “75 Years of Imagination” events, visit http://www.simon.com/kidgits/ or http://www.facebook.com/shopoxfordvalleymall and @OxfordValleyPa on Twitter.
The Simon Kidgits Club is a fun and informative program that focuses on health, wellness, education, safety and entertainment for children ages 3-8. Since 2003, the Simon Kidgits Club has kept children and parents alike amused with various events and activities while providing incentives for club members, such as special offers, rewards and games.
About Oxford Valley Mall
The Oxford Valley Mall is a two-level, super regional mall located at the intersection of East Lincoln Highway and Oxford Valley Road in Langhorne, Pennsylvania. Oxford Valley has over 150 retailers and is anchored by JCPenney, Sears, and Macy’s.
Simon Property Group
Simon Property Group, Inc. is an S&P 500 company and the largest real estate company in the U.S. The Company currently owns or has an interest in 337 retail real estate properties comprising 245 million square feet of gross leasable area in North America and Asia. Simon Property Group is headquartered in Indianapolis, Indiana and employs more than 5,000 people worldwide. The Company’s common stock is publicly traded on the NYSE under the symbol SPG. For further information, visit the Simon Property Group website at www.simon.com.
About Simon Brand Ventures
Simon Brand Ventures (SBV), Simon’s business-to-consumer arm, is pioneering the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers who make over 2.8 billion visits each year. Simon’s vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV and its affiliates have engaged in a number of consumer business initiatives, including the Simon Visa Giftcard® and the American Express®/Simon Giftcard; launch of Simon platform programs such as Simon dTour Live® and Simon Kidgits Club®; a national media delivery channel including static, digital and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with Coca-Cola and Visa U.S.A. among others.
Dr. Seuss Enterprises, L.P.
The primary focus of Dr. Seuss Enterprises, L.P. is to protect the integrity of the Dr. Seuss books while expanding beyond books into ancillary areas. This effort is a strategic part of the overall mission to nurture and safeguard the relationship consumers have with Dr. Seuss characters. Theodor Seuss Geisel (Dr. Seuss) said he never wanted to license his characters to anyone who would “round out the edges.” That is one of the guiding philosophies of Dr. Seuss Enterprises. Audrey S. Geisel, the widow of Dr. Seuss, heads Dr. Seuss Enterprises as CEO.
About Dr. Seuss
Theodor “Seuss” Geisel is quite simply the most beloved children’s book author of all time. Winner of the Pulitzer Prize in 1984, an Academy Award, three Emmy Awards, three Grammy Awards, and three Caldecott Honors, Geisel wrote and illustrated 44 books for children. Hundreds of millions of copies have found their way into homes and hearts around the world. While Theodor Geisel died on September 24, 1991, Dr. Seuss lives on, inspiring generations of children of all ages to explore the joys of reading.
Random House Children’s Books
Random House Children’s Books is the world’s largest English-language children’s trade book publisher. Creating books for toddlers through young adult readers, in all formats from board books to activity books to picture books, novels, e-books and apps, the imprints of Random House Children’s Books bring together award-winning authors and illustrators, world-famous franchise characters, and multimillion-copy series. The company’s award-winning website, kids@random (www.randomhouse.com/kids) offers an array of materials and activities free of charge for children, teens, parents, and educators. Random House Children’s Books is a division of Random House, Inc., whose parent company is Bertelsmann AG, a leading international media company.