Cocobear Carry Crew isn’t just customizable—it’s collectible, emotional, and 100% powered by real artists in a world increasingly ruled by AI and mass production
FOR IMMEDIATE RELEASE
Contact:
Jennifer Sherlock
Jenna Communications
jennifer@jennacommunications.
(609) 369-3482
Cocobear Carry Crew isn’t just customizable—it’s collectible, emotional, and 100% powered by real artists in a world increasingly ruled by AI and mass production
PHILADELPHIA, PA | May 20, 2025- We’re in the middle of a plush renaissance. TikTok collectors are spending hundreds on mystery drops. Artists are creating plushies as therapy. Handmade keychains and mini plushes are getting snatched up in seconds. And in the center of it all? A former Philadelphia attorney who left the courtroom to build a movement of comfort, creativity, and community—one Cocobear Carry crew at a time.
Meet Sophia Tyris, Esq., the founder of Cocobear Carry Crew—a customizable and patent pending plush line that blends storytelling, mental health awareness, and indie art into a collector’s dream drop. Unlike the AI-generated toys and mass-market trends flooding shelves, Cocobear is something real. Handmade. Purpose-driven. Personal.
Plush collecting has skyrocketed as millennials and Gen Z seek comfort in a chaotic world. From Labubus to Care Bears to handmade plushies, plush sales are soaring—and the community around them is stronger than ever.
- Limited Labubus regularly sell out within minutes of release.
- Select Beanie Babies are still listed for $10,000+.
- Custom plushies on TikTok rack up millions of views and trade offers daily.
“People are craving something they can hold, love, and connect with,” says Tyris. “Cocobear is about more than cuteness—it’s about healing, storytelling, and self-expression.”
Cocobear Carry Crew is a customizable plush collection wrapped in surprise, powered by indie artists, and built for collectors. Watch here for a full experience: CocoBear Custom
Carey Crews can include:
- A bag/purse
- A modular patent pending Cocobear plush (DIY or pre-customized)
- Artist-made accessories, charms, and mini plushes
- Surprise mystery items you can trade with before finagling your bag
- Add-on options to build your own Purseonality
Sophia’s personal collection includes ultra-rare Build-A-Bears, Australian-exclusive Care Bears, and handmade artist plushes. That obsession with rarity, storytelling, and trade culture is baked into the Carry Crew experience—with mystery bags, artist collabs, and a trading lounge where everyone can swap items before final shipping.
It’s Pop Mart meets Etsy meets Little Black Bag—but cozier, more creative, and powered by people—not algorithms.
With 20+ confirmed collaborators each contributor’s handmade items will be under their own brand with full credit and revenue options.
In a time when AI tools can generate toys in seconds and mass-market giants churn out soulless merchandise, Cocobear is making space for slower, sweeter, story-driven collecting and style. It’s a handmade rebellion—fueled by creators, not corporations.
Cocobear Cares: With every sale, Cocobear gives back.
“Every plush carries a story,” says Sophia. “And every purchase helps write a new one.”
Will be live on May 31 on BackerKit, a crowdfunding site for startups. The Cocobear Carry Crew campaign offers early supporters the chance to grab exclusive kits, unlock special add-ons, and join a community of artists, collectors, and comfort-seekers.
ABOUT COCOBEAR CUSTOM
Founded by attorney-turned-artist Sophia Tyris, Esq., Cocobear Custom is a plush-centered lifestyle brand combining creativity, comfort, and community. Designed for collectors, dreamers, and nostalgic hearts, Cocobear empowers expression through handcrafted storytelling—and gives back with every hug.