Event Planning a Showcase

Here are just a couple tips for anyone who is planning an event.  This applies more so to a music or entertainment event.  When creating an event, there are a couple simple steps that you can take to ensure that people show up and have an enjoyable time.

1. LOCATION

Finding a location is the first step to creating an event.  Make sure the place you chose fits your entertainment.  You should also make sure you understand their alcohol policies thoroughly before promoting the event.

2. PARTNERING

Partnering with a non-profit organization is always a great idea.  By doing this, you can create a “good-cause” incentive within your event to get more people to show up.  Raise money for a cause or have some of the proceeds go to a charity.  By partnering with a non-proft, you also have a better chance of being able to use their insurance for some of the venues that require it.

3. THEME

Have a theme.  It is always a good idea to have a theme for your event.  This will create cohesiveness.  Have a graphic designer create a flyer and ticket that go with the theme.  People like themes.

4. SOUND

If the venue doesn’t have a quality sound system, rent one.  You need to give your audience quality to inshore that they return to another one of your events.  If your event only includes a speaker, it isn’t necessary to rent an entire system, just as long as your talent can be heard.

5. EXTRA ENTERTAINMENT

Create entertainment within your entertainment.  Have an Emcee host your event to keep the crowd enjoying every second of downtown between acts.  You could also call local businesses to help sponsor the event so that you have free prize giveaways for your audience.  Small incentives like this will build up your audience and will give your event more elements.

6. TIMING

If you think you should start setting up at 3:00, then you should start at 1:00.  Always give yourself extra time, you never know what could go wrong.  This also includes a mic check.  It is important to have a mic check for your talent to get the sound levels situated beforehand, even if it is just a speaker.

Written by the Extraordinary Caleb Joyce

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