Fun Factory Comes to Montgomery Mall

For more information, contact:

Jennifer Sherlock

jsherlock@jennacommunications.com

609.369.3482

SIMON MALLS BRINGS FREE FUN FACTORY TO FAMILIES AT MONTGOMERY MALL

Simon Kidgits Club will provide parents and kids an interactive event

that’s all about simply having fun

North Wales, PA August 23, 2012 – Kids and parents can plan to have a blast at the 3rd annual Simon Kidgits Club Fun Factory tour stop at Montgomery Mall on Saturday, August 25, 2012 from 11a.m. to 6p.m. in Macy’s Court.

Simon Malls’ Fun Factory tour offers families around the country an interactive, immersive outlet for free entertainment. The event’s activities, hosted by Montgomery Mall, Simon Property GroupPower Rangers®Upper Deck, FlyLine®,Gogo’s Crazy BonesImperial Toy LLC and Moshi Monsters™, are designed to provide parents and kids a broad range of fun, engaging activities through a series of exciting “Destination Stations.”

“Simon Malls’ Fun Factory tour aims to deliver families an enjoyable hands-on experience in a safe environment that’s close to home,” said Ashley Pompei, Director of Mall Marketing. “This year’s set of super fun offerings will give kids the chance to get creative and energized in a controlled, family-friendly place.”

Simon Malls’ Fun Factory tour “Destination Stations” will feature a variety of kid-focused activities, games and product samples, allowing children to play and learn simultaneously. Children will have the opportunity to:

  • Enter the “Are You the Ultimate Zord Builder?” contest at the Power Rangers Super Samurai station for an opportunity to win an at-home visit.
  • Participate in the new Marvel “Super Hero Squad” trading card game, which features comics’ beloved heroes, fromUpper Deck.
  • Experience FlyLineComplete Flight System Air Combat and Air Racer, an exciting game that allows kids to control the flight.
  • Join in on the fun with Gogo’s Crazy Bones, which provides endless gaming, collecting and educational opportunities for little ones.
  • Discover ROXX™, the newest collectible head-to-head, competitive game of “skillzz” with a comprehensive website, ROXXNation.com and a cutting edge Augmented Reality App, ROXX Nation Image Station by Imperial Toy.
  • Explore Moshi Monsters, the exciting online world of adorable pet Monsters and Moshlings™, sign up for free giveaways and meet lovable Furi.
  • Take home several great sponsor giveaways and Fun Factory creations, including special crafts, Simon Kidgits Club coloring sheets, bright balloons and delicious snacks.
  • There will also be a balloon twister making animals for kids.

The Simon Fun Factory is one of several educational entertainment programs and seasonal events held throughout the year for members of the Simon Kidgits Club. Kidgits Club members receive a variety of perks, including a Kidgits Club T-shirt, membership card, birthday gift, discounts and scheduled activities. For more information about the Simon Kidgits Club, visit www.simon.com/kidgits.

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About Montgomery Mall:

Montgomery Mall is located at the intersection of Routes 202 and 309 in North Wales, Pa. Montgomery Mall is a regional mall anchored by Macy’s, JCPenney, Sears and Dick’s Sporting Goods and has more than 100 specialty shops and services. For additional information on Montgomery Mall, visit www.shopmontgomerymall.com or follow the mall on Twitter @MontgomeryMall or on Facebook facebook.com/MontgomeryMallPA

About Simon Property Group

Simon Property Group, Inc. (NYSE:SPG) is an S&P 100 company and the largest real estate company in the world.  The Company currently owns or has an interest in 338 retail real estate properties in North America and Asiacomprising 245 million square feet. We are headquartered in Indianapolis, Indianaand employ approximately 5,500 people in the U.S.  For more information, visit the Simon Property Group website at www.simon.com.

About Simon Brand Ventures

Simon Brand Ventures (SBV), Simon’s business-to-consumer arm, has pioneered the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers. SBV has engaged in a number of consumer business initiatives designed to support our shoppers, our tenants, and our strategic marketing relationships including the American Express®/Simon Giftcard; events at signature Simon properties such as Simon Fashion Now™; the launch of Simon platform programs such as Simon Kidgits Club®, Simon GamePlay, and Simon Project Style®; a national media delivery channel including static, digital, and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with American Express, Coca-Cola, Ticketmaster, and U.S. Bank among others.

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