Get Pinterested! FAQ & TIPS

February 18, 2012 Matthew Tucker

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Get Pinterested! FAQ and TIPS on the most buzzed about new social media.

Written By: Matthew Tucker

Pinterest is a social media outlet for the people who use sites to ‘peruse’ the Internet for subjects of personal interest. Pinterest.

The top feature of Pinterest is it’s seemingly endless design. The same ‘forever’ scrolling that has become normal on Facebook and Twitter is present on Pinterest. Unlike other social media, the content is presented like a virtual pinboard of interests with an ease of use that is interactive.

Users should be interested in the search development. Search has now become highly visual. This new visual presentation gives the ability to handle and browse through millions of virtual bulletin board posts, or PINs as they are aptly called. Pinterest gives one visual picture or, PIN’d picture, which accompanies related text. These PINs can be commented on and re-PIN’d directly from Pinterest or from the original site they were authored

Note: You can see if the images, copy and message of a marketing plan PIN’d to Pinterest is successful by gauging how much site traffic you have from Pinterest to your home site.

The engagements between the Pinterest user and the Pinterest poster are endless. Ideally, a small business owner who uses Pinterest would encourage business contacts or business partners to re-PIN their stories using the social site plug-in. Mostly, re-PINing will be done based on likability of the browsed over media post.

PINing any item or content to a virtual pinboard is a inexpensive, interactive way to translate services or images for a business- the fun way! The more content you generate- the more ability you have as the content enthusiast for exposure. PINing content will become a seamless access with interests found online.

Eye-catching design to fit the content, campaign or post is encouraged. Since a majority of the PIN’d content is generated from web sites, attention to what your site posts is crucial. For a small business this attention to detail could pay off in as much as the highest reported click-through site traffic from Pinterest, a whopping 243% increase.

Note: A successful campaign for the small business will conclude with a visit to your site from one of the 7 million users browsing Pinterest. Boost digital media usage!

The click through to & from your site is heavily dependent on how you present the Pinterest PIN plug-in. Place the PIN plug-in at the bottom of an interesting post provided on your host site. The easier the access to a PIN plug-in, the higher the success rate of a re-PIN. Personality and uniqueness in your site’s post may increase a further inquiry from the Pinterest user or, as sometimes is the case, a re-PIN to their bulletin board. As a business tool- this increases visability to promotions & relevant media AND may lead to further business relationships.

Note: As a rule, social media savvy personalities are not to self promote on Pinterest. It is strictly about sharing social media.

Pinterest exists, from what it’s founders say, to promote personal development of interests online. Reach out to more than the followers and fans in your existing social media lists. The posted PINs are displayed similarly to a shopping catalogue from your favorite store. Think about what grabs your attention and try the same techniques!

Note: Pinterest reaches beyond your fanbase, using a strategic ‘catalogue’ presentation. It’s like shopping for interests!

Matthew Tucker/ MTucker@jennacommunications.com

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