Hop into Montgomery Mall for Some Easter Excitement
Media Contact: Jennifer Sherlock 
jsherlock@jennacommunications.com
609-369-3482
SIMON MALLS AND UNIVERSAL STUDIOS HOME ENTERTAINMENT INVITE FAMILIES TO “HOP” INTO EASTER AT MONTGOMERY MALL
Take part in exciting Easter activities and celebrate the release of
HOP on Blu-ray™ and DVD at Simon malls
NORTH WALES, PA, March 13, 2012 — Simon malls and Universal Studios Home Entertainment are encouraging families to get hopping to Montgomery Mall for a series of special Easter festivities.
Montgomery Mall invites North Wales-area kids and parents to attend a family-friendly Easter Photo Experience event, taking place March 17, 2012. Kids will have the chance to visit with the sought-after Easter Bunny and get ready for the Blu-ray™/DVD release of HOP from Universal Studios Home Entertainment on March 23, the all-new comedy about candy, chicks and rock ‘n’ roll
At nearly 200 Simon malls across the country, children can take a photo on a colorful set with the legendary Easter Bunny and a life-sized standee of E.B., the rabbit from HOP who dreams of becoming a rock star drummer. Families will enjoy a sneak peek of the HOP Blu-ray™/DVD while waiting to pose for a picture and receive an engaging HOP activity sheet after capturing their sensational Easter snapshot.
To celebrate the HOP Blu-ray™/DVD launch date on March 23, kids will have the chance to receive an adorable HOP plush character given away randomly every hour, at the top of the hour during the Easter Photo Experience event, taking place from 4-7pm. Families can visit www.simon.com for additional Easter Photo Experience schedule details.
The Simon Kidgits Club will also host an Easter Bunny Breakfast on March 24, 2012 where kids can create their own Easter drum set and jam out to the catchy tune “I Want Candy” at the mall, just like HOP’s hilarious rockin’ rabbit E.B., and receive terrific take-home treats, a set of pencil drumsticks (while supplies last), HOP stickers and an activity sheet. They can also interact with a costumed character from HOP.
For more information about the Simon Kidgits Club and Universal Studios Home Entertainment Easter events, visit www.simon.com/kidgits, find us on Facebook at http://www.facebook.com/MontgomeryMallPA & follow us on Twitter @MontgomeryMall
The Simon Kidgits Club is a fun and informative program that focuses on health, wellness, education, safety and entertainment for children ages 3-8. Since 2003, the Simon Kidgits Club has kept children and parents alike amused with various events and activities while providing incentives for club members, such as special offers, rewards and games.
HOP Synopsis
He was destined to be the Easter Bunny, but all he wanted to do was rock! When teenager
E.B. (voiced by Russell Brand) leaves for Hollywood in pursuit of his dream to become a rock star drummer, he meets Fred (James Marsden), an out-of-work slacker with his own lofty goals. Together the two encounter a series of hilarious mishaps and misadventures and in the end help each other recognize the importance of family. “The laughs don’t stop in this movie treat for all ages!” — Pete Hammond, BOXOFFICE
Visit www.hopmovie.com for additional information.
About Montgomery Mall
Montgomery Mall is located at the intersection of Routes 202 and 309 in North Wales, Pa. Montgomery Mall is a regional mall anchored by Macy’s, JCPenney, Sears and Dick’s Sporting Goods and has more than 100 specialty shops and services. For additional information on Montgomery Mall, visit www.shopmontgomerymall.com or follow the mall on Twitter @MontgomeryMall or on Facebook facebook.com/MontgomeryMallPA.
Simon Property Group
Simon Property Group, Inc. is an S&P 500 company and the largest real estate company in the U.S. The Company currently owns or has an interest in 337 retail real estate properties comprising 245 million square feet in North America and Asia. Simon Property Group is headquartered in Indianapolis, Indiana, and employs more than 5,000 people worldwide. The Company’s common stock is publicly traded on the NYSE under the symbol SPG. For further information, visit the Simon Property Group website at www.simon.com.
About Simon Brand Ventures
Simon Brand Ventures (SBV), Simon’s business-to-consumer arm, is pioneering the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers who make over 2.8 billion visits each year. Simon’s vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV and its affiliates have engaged in a number of consumer business initiatives, including the Simon Visa Giftcard® and the American Express®/Simon Giftcard; launch of Simon platform programs such as Simon dTour Live® and Simon Kidgits Club®; a national media delivery channel including static, digital and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with Coca-Cola and Visa U.S.A. among others.
Universal Studios Home Entertainment
Universal Studios Home Entertainment is a unit of Universal Pictures, a division of Universal Studios (www.universalstudios.com). Universal Studios is a part of NBCUniversal , one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake.