Lehigh Valley Mall Digitizes Holiday Shopping

 Media Contact:

 Jennifer Sherlock, Jenna Communications

(609) 369-3482

E-mail: jsherlock@jennacommunications.com

SIMON PROPERTY GROUP DIGITIZES HOLIDAY SHOPPING AT LEHIGH VALLEY MALL

WHITEHALL, Pa. Dec. 8 – Simon Property Group, Inc. (NYSE:SPG), the country’s largest owner, developer and manager of high quality retail real estate, is bringing Lehigh Valley Mall shoppers a wide range of digital offerings to make traditional holiday shopping an even merrier experience this season.

“A large number of our shoppers use their mobile phones for a wide range of functions, so Simon malls are ensuring we accommodate them on various digital platforms. We’re providing consumers several ways to access mall information and enjoy other unique promotions this holiday season” said Amanda Johnson, director of mall marketing.

 This year, Simon malls are once again excited to offer the free Simon smartphone application for holiday shoppers’ ease and convenience. iPhone and Android users can download the app to find everything including favorite stores, dining and entertainment options and the latest deals and events at Lehigh Valley Mall.

 In addition, shoppers can get comprehensive holiday information through Lehigh Valley Mall social media channels. Lehigh Valley Mall will use its Facebook page and Twitter handle @LVMall to update shoppers on Twitter. Consumers can visit www.simon.com to access similar details as well.

 Friends and family can also take advantage of the following Simon malls digital programs:

• Cutest Santa Photo Sweepstakes: Simon shoppers can post their favorite photo with Santa to the Lehigh Valley Mall Facebook page for a chance to win a visit from Santa before Christmas Eve, with a sleigh full of prizes valued at more than $2,000. The sweepstakes ends December 14, and official rules are available on Simon.com.

•  $10,000 Shopping Spree Sweepstakes: Simon shoppers can enter for a chance to win a $10,000 shopping spree. Shoppers can text SANTA196 to 74666, visit Lehigh Valley Mall Facebook page or visit Simon.com to enter. The sweepstakes ends January 2, and official sweepstakes rules are available on Simon.com.

•  Be Merry Application: On the Lehigh Valley Mall Facebook page, children have the chance to earn badges for doing good deeds. Kids can print out their official “Merrymakers” badge, hand it to the Lehigh Valley Mall Santa and receive a sticker.

 For additional information about Lehigh Valley Mall’s digital holiday activities, visit www.simon.com or @LVMall on Twitter or the www.facebook.com/LehighValleyShop page.

 About Lehigh Valley Mall 

Featuring over 150 stores and restaurants, Lehigh Valley Mall is the premier shopping destination in the greater Allentown, Bethlehem, and Easton markets.  Lehigh Valley Mall is located off Macarthur Road in Whitehall, PA, and is situated in an area that is a popular recreation destination, home to outstanding colleges and universities, and headquarters for major businesses, all of whom enjoy proximity to the mall’s mix of shops, services, and anchors.  For more information on Lehigh Valley Mall, visit www.simon.com.

About Holiday Shopping at Your Favorite Simon Mall

There’s no better place to do your holiday shopping than at your local Simon mall, as you continue the annual tradition of joining with family and friends for a festive social outing. Avail yourself of knowledgeable salespeople, try on and try out items before you purchase them, and enjoy unparalleled selection and offers from over 100 merchants at the mall. Utilize the Simon app now available for iPhone and Android to be instantly notified of the great deals available at your favorite Simon mall. Add in great entertainment on mall and a chance to help our heroes through Simon’s association with the American Red Cross, and your favorite Simon mall is your one-stop home for holiday shopping.

Simon Property Group

Simon Property Group, Inc. is an S&P 500 company and the largest real estate company in the U.S. The Company currently owns or has an interest in 391 retail real estate properties comprising 261 million square feet of gross leasable area in North America, Europe and Asia. Simon Property Group is headquartered in Indianapolis, Indiana and employs more than 5,000 people worldwide. The Company’s common stock is publicly traded on the NYSE under the symbol SPG. For further information, visit the Simon Property Group website at www.simon.com.