Local Distillery is Lending its Hand to Combat Hand Sanitizer Shortage
FOR IMMEDIATE RELEASE:
Contact: Jennifer Sherlock
609-369-3482
jsherlock@jennacommunications.
Local Distillery is Lending its Hand to Combat Hand Sanitizer Shortage
New Liberty Distillery’s High-Proof Alcohol is Being Produced in Bulk for PA Residents
PHILADELPHIA, PA, March 24, 2020 — With essential items like toilet paper and disinfecting wipes flying off store shelves as a result of the COVID-19 pandemic, New Liberty Distillery is shifting it operation to produce, high-proof alcohol based hand sanitizer at its South Kensington craft distillery.
Federal and State Government agencies along with the Governor’s office and US Congressman and Congresswomen are actively working with and supporting the product amid the COVID-19 related shortage.
The hand sanitizer is being produced in bulk and is available at distribution centers designated by the Department of Health.
“As President of the Pennsylvania Distillers Guild, this hand sanitizer effort is a statewide mobilization being coordinated to do our part in this crisis. Currently we are working with state and federal representatives, senators, the Governor’s Office, PLCB, TTB, etc. for a statewide coordinated effort to cut the red tape, and put 100,000 bottles of hand sanitizer into the public’s hands in the coming days, with targets of one million bottles within seven to ten days. We are currently taking stock from all 130 plus distilleries in the state on the amount of 95% ethanol they have on site, as well as the daily capacity we can use until the situation is resolved. We are pooling together all of our liquid resources, and initially focusing them to a few points of manufacture around the state where we will be bottling the ethanol based (World Health Organization Formula#1) hand sanitizer. From there, we are coordinating a distribution plan with the PA Department of Health on appropriate distribution centers, starting with hospitals. This will be rolled out as an initiative with many participating partner distilleries across the state. This is a massive lift, but by pulling together as an industry we believe we can have an impact on the fight against the coronavirus and safety of everyone,” says Co-founder, New Liberty Distillery, Robert Cassell.
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New Liberty Distillery
New Liberty Distillery is located in a vibrant north Philadelphia neighborhood, just minutes from Center City. Our building once served as a stable, and much of its architecture, including the horse stalls, have been preserved. The building now provides a home to our custom-made still, as well as the rick house where we barrel age our whiskey.
In addition to the working distillery, we also feature a beautiful bar and tasting room where you can sample our whiskey and enjoy craft cocktails created by our in-house mixologist David. Our Kinsey Heritage Collection, New Liberty whiskies, spirits-related gifts, and other locally sourced product.
In light of COVID-19, New Liberty Distillery has opened an online store offering direct-to-doorstep shipping to customers within the state. Offering online sales gives customers an opportunity to support this local distillery and its employees during this difficult time, without even leaving the house. Each bottle sold keeps the distillery’s staff working and earning wages while the tasting room is closed.