Meltwater’s Client Event in NYC

October 12, 2011 Katie Spilman

Off

As a client of Meltwater Group, Jen and myself had the great privilege of attending Meltwater Group’s Client Event in New York City last Thursday (http://www.meltwater.com/). We were invited by our wonderful representative, Janet. The event, structured like a seminar, featured Michael Brito, VP of Social Media at Edelman Digital. We enjoyed drinks and refreshments at the beautiful Twenty Four Fifth.

Perhaps we learned the most from Michael Brito (http://twitter.com/#!/britopian on Twitter, or visit http://www.edelmandigital.com/ to learn more about Edelman Digital) who gave a great presentation on social media. He gave us advice on the stages of getting involved in social media and different ideas for social media strategies.

I especially liked the information on brand advocates and the full experience of a social customer. Michael best explained it this way:

1. a customer does a Google search or hears about the brand/company/product through word of mouth

2. the customer then “like”s their Facebook page, follows them on Twitter or becomes a fan

3. the customer is involved with the brand at this point and starts sharing brand info. with friends, co-workers, etc.

4. they become a brand advocate by sharing information, defending the brand, interacting with the brand, etc.

Once a customer becomes a brand advocate, they influence the purchase funnel. Once a person joins a brand community, they are 71% more likely to buy that brand.

I think it is really important that Michael pointed out how there are important non-financial metrics. I’m not sure if other public relations experts find the same problems, but some people are hard to convince that social media is worth their time and effort. They may only consider ROI, in which they want social media to yield the highest ROI possible. However, people do forget that there are non-financial metrics. Michael pointed out that brands can use social media to involve the community. They are stimulating growth of their community, intriguing those people to become members and they may engage several people that they may not have reached otherwise.

My favorite example from the seminar was regarding L.L. Bean and their use of social media. Each year, L.L. Bean holds a “dog days of summer” contest where you post a picture of your dog on their Facebook page and there is voting for cutest dog. The contest not only brings people to their Facebook page, but it exposes L.L. Bean’s dog line which many people may not have known existed before voting for their friend’s pooch.

We can always be learning more about social media and I am making a commitment to myself to never stop! Taking some of this information can only help us better our social media campaigns for clients and for our own companies. Social media is a world of learning and exploring what works for your brand.

A big thanks goes out to Meltwater Group, Michael Brito and to everyone who put together the client event for us!

Jenna Communications’ President Jennifer Sherlock, our wonderful account representative Janet Rodriguez and myself at the event.

Need a hand with all things writing? At Jenna Communications we are here to perfect all your writing needs. Our team will write up professional and creative pieces whether it’s for a new product release, company announcement, or a day-to-day social post with our expertise we can help you get past that writer’s block without Ultimate PR Writing Package.

$1,500 for one press release and distribution

Your message, branding, and identity define who you are and we want to help you create that special image and make improvements where needed. With the help of our partner, Gil Hanson, Hanson design you will get a new and improved look!

Starting at $5,000/month

Have you always wanted to be on TV or have your name mentioned in a newspaper article? We help you get on TV and make your name known! With our connections to local and national media outlets, we pitch journalists and reporters in your specific field to get you the recognition you deserve!

Starting at $5,000/month

At Jenna Comm, we are fueled by creativity. We guarantee your new social media presence will outshine the rest with creativity and uniqueness. With our expertise and help from our design partners, we will help create engaging content to make all of your social media accounts stand out!

Starting at $1,500

We understand that reputation means everything in today’s world and we are here to ensure yours remains intact. Our mission is to first figure out where a potential crisis might come up. We then develop a plan to prevent this crisis from happening, as well as a plan to curtail any negative impact should the crisis occur. Unfortunately, not everything can be predicted, so when an unforeseen crisis ensues we will dive in and commit to minimizing the damage and protecting your company at all costs.

This package combines all of our service packages into one giant deal. If you need media exposure, then look no further. With our expertise, we have secured exposure for clients on outlets such as NBC News, The New York Post, The Associated Press, Fox Business, and more. With connections and reach throughout all forms of media, Jenna Communications will find you the perfect outlet to effectively convey your message to your target audience.

Need help with your social media accounts? We are experts on social media management.

How about events? The team is ready to help your events come to life.

Have an upcoming product release or company announcement? We are here to perfect all your writing needs and get it recognized by the media.

You will get all of that and more! These are just a few examples of what this package includes.

We are experts on social media management. Our team will work with diligence to drive your unique brand and message through whichever medium fits best. Our goal is to develop a strategy that encompasses your company’s core values and appeals to your audience at the same time.

$2,500/month + fees for any FB/digital advertising etc.

Events can be utilized to build awareness, celebrate a success, or even build company morale. At Jenna Comm, we are here to help with all facets of the event planning process.

$5,000 – $7,500/month based on event frequency

Meltwater’s Client Event in NYC

Newsroom

Podcasts

Archives

About

Services

Follow Us

Contact Us