Quaker Bridge Mall to Host Annual Book Blast to Promote Children’s Literacy
For more information, contact:
Jennifer Sherlock
jsherlock@jennacommunications.com
FOR IMMEDIATE RELEASE
SIMON MALLS SUPPORT CHILDREN’S LITERACY BY HOSTING ITS ANNUAL SIMON KIDGITS CLUB BOOK BLAST EVENT AT QUAKER BRIDGE MALL
-Families can embrace the benefits of reading together during Simon Kidgits Club’s fun, educational event-
LAWRENCEVILLE, NJ, Feb. 11, 2013 — Simon Malls are encouraging children across the country to develop a love for literature and learning with books. On Saturday February 16, Simon Kidgits Club at Quaker Bridge Mall is hosting its annual Book Blast event, inviting families to participate and be inspired to read together at home and beyond.
Simon Kidgits Club’s Book Blast is offering an assortment of fun book-based activities to ultimately help kids reap the many benefits of reading. According to the National Center for Education Statistics (NCES), a division of the U.S. Department of Education, children who are read to at home enjoy substantial advantages over children who are not. 1
Book Blast event offerings include a read-aloud session with two members of the Princeton University football team and an interactive reading from Don Dougherty of Classroom Adventure Stories. All activities are set to take place in Center Court from 11 a.m. to 1 p.m. Those in attendance will be treated to readings of “Watch Your Tongue, Cecily Beasley” and “Lazy Daisy, Cranky Frankie”. In addition to the two readings, children will have the opportunity to make themed crafts for each book. To further foster the importance of reading within the community attendees are encouraged to bring new or gently used books to be donated to charity.
“Simon Kidgits Club continuously aims to provide children enjoyable, easily-accessible educational opportunities that incorporate some fun,” said Marian Kapp, director of mall marketing. “Book Blast does just that; events will motivate families to read, learn and be entertained in a familiar environment that’s close to home.”
The Simon Kidgits Club is a fun and informative program that focuses on health, wellness, education, safety, and entertainment for children ages 3-8. Since 2003, the Simon Kidgits Club has kept children and parents alike amused with various events and activities while providing incentives for club members, such as special offers, rewards and games.
Kidgits Club members receive a variety of goodies, including a Kidgits Club T-shirt, membership card, birthday card and gift, discounts and scheduled activities. For more information about the Simon Kidgits Club, visit http://www.simon.com/kidgits/.
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About Quaker Bridge Mall
Quaker Bridge Mall is a two-level, super regional mall located in Central New Jerseyat US Rt. 1, and is conveniently accessed via 95, 295 and most major roadways. Shop Lord & Taylor, Macy’s, jcpenney, Sears, plus Old Navy and 100 specialty shops and services. Quaker Bridge Mall is currently undergoing a major renovation that will welcome 40 new stores, a new food court and two full-service restaurants, including The Cheesecake Factory, which is now open. The extensive renovations include new interior and exterior features and amenities such as new soft seating, upgraded escalators, an elevator, updated restrooms, redesigned mall entrances, landscaping, new flooring, ceiling and handrails, and other amenities and features. Check back for new store updates, news and events.
Find Quaker Bridge Mall on Facebook facebook.com/shopquakerbridge and Twitter @QBMall.
Simon Property Group
Simon Property Group, Inc. (NYSE:SPG) is an S&P 100 company and the largest real estate company in the world. The Company currently owns or has an interest in 328 retail real estate properties in North America and Asia comprising 243 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S. For more information, visit the Simon Property Group website at www.simon.com.
About Simon Brand Ventures
Simon Brand Ventures (SBV), Simon’s business-to-consumer arm, is pioneering the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers who make over 2.8 billion visits each year. Simon’s vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV and its affiliates have engaged in a number of consumer business initiatives, including the Simon Visa Giftcard® and the American Express®/Simon Giftcard; launch of Simon platform programs such as Simon dTour Live® and Simon Kidgits Club®; a national media delivery channel including static, digital and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with Coca-Cola and Visa U.S.A. among others.