SIMON MALLS BRINGS FREE FUN FACTORY TO FAMILIES AT LEHIGH VALLEY MALL
For more information, contact:
Jennifer Sherlock: 609.369.3482
jsherlock@jennacommunications.com
SIMON MALLS BRINGS FREE FUN FACTORY TO FAMILIES AT LEHIGH VALLEY MALL
Simon Kidgits Club will provide parents and kids an interactive event
that’s all about simply having fun
Whitehall, PA, August 21, 2012 – Kids and parents can plan to have a blast at the 3rd annual Simon Kidgits Club Fun Factory tour stop at Lehigh Valley Mall www.lehighvalleymall.com on Sunday August 26 from 12:00 p.m. to 6:00 p.m.
Simon Malls’ Fun Factory tour offers families around the country an interactive, immersive outlet for free entertainment. The event’s activities, hosted by Lehigh Valley Mall, Simon Property Group, Power Rangers®, Upper Deck, FlyLine®, Gogo’s Crazy Bones,Imperial Toy LLC and Moshi Monsters™, are designed to provide parents and kids a broad range of fun, engaging activities through a series of exciting “Destination Stations.”
“Simon Malls’ Fun Factory tour aims to deliver families an enjoyable hands-on experience in a safe environment that’s close to home,” said Amanda Johnson, Director of Marketing of Lehigh Valley Mall. “This year’s set of super fun offerings will give kids the chance to get creative and energized in a controlled, family-friendly place.”
SimonMalls’ Fun Factory tour “Destination Stations” will feature a variety of kid-focused activities, games and product samples, allowing children to play and learn simultaneously. Children will have the opportunity to:
- Enter the “Are You the Ultimate Zord Builder?” contest at the Power Rangers Super Samurai station for an opportunity to win an at-home visit.
- Participate in the new Marvel “Super Hero Squad” trading card game, which features comics’ beloved heroes, from Upper Deck.
- Experience FlyLineComplete Flight System Air Combat and Air Racer, an exciting game that allows kids to control the flight.
- Join in on the fun with Gogo’s Crazy Bones, which provides endless gaming, collecting and educational opportunities for little ones.
- Discover ROXX™, the newest collectible head-to-head, competitive game of “skillzz” with a comprehensive website,ROXXNation.com and a cutting edge Augmented Reality App, ROXX Nation Image Station by Imperial Toy.
- Explore Moshi Monsters, the exciting online world of adorable pet Monsters and Moshlings™, sign up for free giveaways and meet lovable Furi.
- Take home several great sponsor giveaways and Fun Factory creations, including special crafts, Simon Kidgits Club coloring sheets, bright balloons and delicious snacks.
The Simon Fun Factory is one of several educational entertainment programs and seasonal events held throughout the year for members of the Simon Kidgits Club. Kidgits Club members receive a variety of perks, including a Kidgits Club T-shirt, membership card, birthday gift, discounts and scheduled activities. For more information about the Simon Kidgits Club, visitwww.simon.com/kidgits.
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About Lehigh Valley Mall
Featuring over 150 stores and restaurants, Lehigh Valley Mall is the premier shopping destination in the greater Allentown, Bethlehem, and Easton markets. Lehigh Valley Mall is located off Macarthur Road in Whitehall, PA, and is situated in an area that is a popular recreation destination, home to outstanding colleges and universities, and headquarters for major businesses, all of whom enjoy proximity to the mall’s mix of shops, services, and anchors. For more information on Lehigh Valley Mall, visithttp://www.simon.com/.
About Simon Property Group
Simon Property Group, Inc. (NYSE:SPG) is an S&P 100 company and the largest real estate company in the world. The Company currently owns or has an interest in 338 retail real estate properties in North America and Asiacomprising 245 million square feet. We are headquartered in Indianapolis, Indianaand employ approximately 5,500 people in the U.S. For more information, visit the Simon Property Group website at www.simon.com.
About Simon Brand Ventures
Simon Brand Ventures (SBV), Simon’s business-to-consumer arm, has pioneered the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers. SBV has engaged in a number of consumer business initiatives designed to support our shoppers, our tenants, and our strategic marketing relationships including the American Express®/Simon Giftcard; events at signature Simon properties such as Simon Fashion Now™; the launch of Simon platform programs such as Simon Kidgits Club®, Simon GamePlay, and Simon Project Style®; a national media delivery channel including static, digital, and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with American Express, Coca-Cola, Ticketmaster, and U.S. Bank among others.
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Contact information: Jennifer Sherlock, Jenna Communications, 1835 Market Street, Suite 1000, Philadelphia, PA 19103