SIMON MALLS OFFER FAMILIES A FUN, SAFE WAY TO CELEBRATE HALLOWEEN AT LEHIGH VALLEY MALL

Whitehall, Pa, Oct., 16, 2012 — Lehigh Valley Mall is hosting its annual Simon Kidgits Club® Halloween Boo Bash on Oct. 27 from 11 a.m. to 2 p.m., offering a variety of fun and frightening seasonal festivities for families.

The event will be presented by The Hub TV Network, a destination for kids and their families. The Hub will provide fun activities for attendees, giveaways and trick-or-treat bags (while supplies last). Additionally, during the event, little ones can view some of the network’s fun, kid-friendly, spooky-themed episodes of shows including “My Little Pony Friendship is Magic” and “Transformers Rescue Bots.”

“Simon Kidgits Club’s Halloween events offer kids, families and friends the chance to get together and have some fun in a familiar and safe environment,” said Amanda Johnson, director of mall marketing. “Kids can participate in many Halloween-inspired activities, create themed crafts and receive free goodies to get creative and commemorate the fall holiday. This event is one of many hosted each year by the Simon Kidgits Club program, which provides an outlet for communities to enjoy ongoing children’s entertainment.”

Children will have the opportunity to experience the fun, seasonal spirit of autumn at Simon Kidgits Club’s Halloween event at Lehigh Valley Mall.  Engaging and interactive event activities include trick-or-treating, crafts, costume photos and more. Also, Lehigh Valley Martial Arts will haunt the mall with a live demo and face painting, while Radio 99.9 The Hawk broadcasts live to help kick off Boo Bash.

The Simon Kidgits Club is a fun and informative program that focuses on health, wellness, education, safety and entertainment for children ages 3-8. Since 2003, the Simon Kidgits Club has kept children and parents alike amused with various events and activities while providing incentives for club members, such as special offers, rewards and games.

Kidgits Club members receive a variety of goodies, including a Kidgits Club T-shirt, membership card, birthday card and gift, discounts and scheduled activities. For more information about the Simon Kidgits Club, visit http://www.simon.com/kidgits/.

About Lehigh Valley Mall
Featuring over 150 stores and restaurants, Lehigh Valley Mall is the premier shopping destination in the greater Allentown, Bethlehem, and Easton markets. Lehigh Valley Mall is located off Macarthur Road in Whitehall, PA, and is situated in an area that is a popular recreation destination, home to outstanding colleges and universities, and headquarters for major businesses, all of whom enjoy proximity to the mall’s mix of shops, services, and anchors. For more information on Lehigh Valley Mall, visit www.simon.com

Simon Property Group’
Simon Property Group, Inc. (NYSE:SPG) is an S&P 100 company and the largest real estate company in the world.  The Company currently owns or has an interest in 335 retail real estate properties in North America and Asia comprising 244 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S.  For more information, visit the Simon Property Group website at www.simon.com.

About Simon Brand Ventures
Simon Brand Ventures (SBV), Simon’s business-to-consumer arm, has pioneered the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers. SBV has engaged in a number of consumer business initiatives designed to support our shoppers, our tenants, and our strategic marketing relationships including the American Express®/Simon Giftcard; events at signature Simon properties such as Simon Fashion Now™; the launch of Simon platform programs such as Simon Kidgits Club®, Simon GamePlay, and Simon Project Style®; a national media delivery channel including static, digital, and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with American Express, Coca-Cola, Ticketmaster, and U.S. Bank among others.

About The Hub
THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery’s library of award-winning children’s educational programming; from Hasbro’s rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com.

The Hub rebranded from Discovery Kids on October 10, 2010, and reaches more than 64 million U.S. households.  The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.
To find the channel in your area, please visit http://www.hubworld.com and check the channel locator at the top of the page.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork

Note: For artwork, visit www.press.discovery.com