Social Media and the Business World

Social Media is bringing people closer together all over the world and its users are continuing to grow exponentially. Whether people are following their favorite band, brand, or news station on Twitter, or checking in at a bar or restaurant on Foursquare, the ability to communicate through countless outlets is empowering.  Communication is made easy when it is always at your fingertips, and the ability to share thoughts and opinions is simple. However, what first started as purely social and friendship driven, social media culture has turned into a powerhouse for businesses that is just starting to take-off. Social media marketing is making businesses and people more accessible to their target markets as well as their clients.  By creating a Twitter, Facebook, or Foursquare account, a person or business is one step closer to direct communication with consumers, which in turn means more control.  Share news, comment on issues, hear suggestions, and get feedback- all lead to a more successful business and more control of the direction of the company.  Social media is a huge outlet and if you build the right network, growth is imminent.

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