15 Tips to Optimize Your Business’ Social Media Presence!

March 17, 2015 Cuwalaka

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Are you looking for new ways to reach your intended market? Does the nefarious world of Facebook, Instagram, and Twitter give you anxiety? Do you have an account with the aforementioned networks but you are unsure of the best practices to help drive traffic to them? Well, look no further. This infographic presentation offers some great tips on how to successfully reach your target audience maximize your business’ social media efficacy. The aid includes demographics regarding the age, gender, educational background, and habits of users.

We live in a digital era – one where you are not judged by the content of your character, but instead by your ability to grab a user’s attention in 140 characters or less. With that being said, here are the top interesting trends and tips for each site:

Facebook

Facebook boasts a whopping 890 million active users per day!
Did you know that 47% percent of Facebook users name the site (2004 startup) as their #1 purchase influencer?
- Strategic product placement!
30% of Americans rely on Facebook
- Facebook is their go-to site for learning what’s hot, what’s not, and what’s happening here and around the world.

*** Best Tips***

“70 percent of marketers have used Facebook to gain new customers, noting that traffic spikes midweek and daily from 1-3pm; engagement is 18% higher on Thursday and Friday leading up to the weekend.”
When responding to questions, avoid coming off as robotic by using names, showing kindness, and maintaining personality.

Twitter

Every second on Twitter, there are upwards of 9,000 tweets being disseminating to the general public by a wide array of users
Hashtags, links, and lingo are best friends
- Trends show that there is an 86% increase in engagement when a link is included in a tweet
- There is a 21% increase in engagement when one or two hashtags are used. Be sure NOT to waste your limited character/word count on superfluous words and excessive amounts of hashtags!
The top 10 brands on twitter tweet once every 6 to 20 minutes

***Best Tips***

Since 19% of users seek customer service via Twitter, make sure the person in charge of that component of your business’ account is personable, friendly, and willing to make a way out of no way
Know the lingo; become one with the lingo. If you can’t tell the difference between a RT and an HT, you need to brush up on your text talk #ASAP #LRN (as soon as possible, like right now)
Brands see a 17% increase in engagement during the weekends
- No work, no school (for many)… might be a correlation there!

Instagram

70 million photos are shared daily!
- Get your cannon camera out and have your iPhone ready because #selfies are in right now!
- Tagging the location one your pictures yields 79% higher engagement amongst users.
Unlike Facebook, the more hashtags the better seems to be the mantra for Instagram
- 83% of posts have hashtags
- Sweet spots for hashtags include 2, 9, and 11+
53% of 18-29 internet users are on Instagram and 90% of all Instagram users are below the age of 35

***Best Tips***

Thursday is the day that people post most often, though Sunday is the day with the highest level of engagement
Understand your brand’s audience
Consider asking people to post with hashtags and then reward them with a coupon or donation to a charity

Author: Chidimma Uwalaka

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15 Tips to Optimize Your Business’ Social Media Presence!

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