Check out Jenna Communications’ April PR Tip of the Month

April 29, 2013 admin

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Spring is here, and that means it’s prime time for special events. In our latest PR Tip of the Month, Jenna Communications’ president Jennifer Sherlock walks you through some important elements to consider when hosting a special event for your organization.

Now that spring is here, we are in prime season for special events. While social media and digital outreach is highly important, nothing can fully replace good old face-to-face communication that takes place during events. In fact, a recent study found that 95% of event participants are more likely to purchase a product or service that was directly promoted to them. Now, we will look at what elements to consider to make your event successful.
• Find the right fit: Make sure the event you are planning is consistent with your organization’s brand. At the end of the day, it should back up your business values and priorities to ensure that when people leave they are more likely to engage with your company.

• Promote, Promote, Promote!: Find every channel and every angle possible to promote your event. Take social media by storm and feature any guest speakers who are attending. Ask them to cross-promote on their social media, too. Send info to all your personal email contacts, and also put together an email blast to send to your official lists. Don’t forget to involve the media, as they can help amplify your reach and spread your name even farther.

• Make Events Fun and interactive: Always try to bring in that “it” factor that will make your event pop! Whether it’s a surprise guest appearance or unique group activity, all events need that extra piece to make them memorable. This will help get people to continue to engage with your brand long after the event has ended.

• Share Your Event Results: Don’t forget to survey attendees for direct feedback. While you may have hosted the most awesome event ever, you can always learn from it to do even better in the future.

Happy Spring and best of luck with your next big event!

Need a hand with all things writing? At Jenna Communications we are here to perfect all your writing needs. Our team will write up professional and creative pieces whether it’s for a new product release, company announcement, or a day-to-day social post with our expertise we can help you get past that writer’s block without Ultimate PR Writing Package.

$1,500 for one press release and distribution

Your message, branding, and identity define who you are and we want to help you create that special image and make improvements where needed. With the help of our partner, Gil Hanson, Hanson design you will get a new and improved look!

Starting at $5,000/month

Have you always wanted to be on TV or have your name mentioned in a newspaper article? We help you get on TV and make your name known! With our connections to local and national media outlets, we pitch journalists and reporters in your specific field to get you the recognition you deserve!

Starting at $5,000/month

At Jenna Comm, we are fueled by creativity. We guarantee your new social media presence will outshine the rest with creativity and uniqueness. With our expertise and help from our design partners, we will help create engaging content to make all of your social media accounts stand out!

Starting at $1,500

We understand that reputation means everything in today’s world and we are here to ensure yours remains intact. Our mission is to first figure out where a potential crisis might come up. We then develop a plan to prevent this crisis from happening, as well as a plan to curtail any negative impact should the crisis occur. Unfortunately, not everything can be predicted, so when an unforeseen crisis ensues we will dive in and commit to minimizing the damage and protecting your company at all costs.

This package combines all of our service packages into one giant deal. If you need media exposure, then look no further. With our expertise, we have secured exposure for clients on outlets such as NBC News, The New York Post, The Associated Press, Fox Business, and more. With connections and reach throughout all forms of media, Jenna Communications will find you the perfect outlet to effectively convey your message to your target audience.

Need help with your social media accounts? We are experts on social media management.

How about events? The team is ready to help your events come to life.

Have an upcoming product release or company announcement? We are here to perfect all your writing needs and get it recognized by the media.

You will get all of that and more! These are just a few examples of what this package includes.

We are experts on social media management. Our team will work with diligence to drive your unique brand and message through whichever medium fits best. Our goal is to develop a strategy that encompasses your company’s core values and appeals to your audience at the same time.

$2,500/month + fees for any FB/digital advertising etc.

Events can be utilized to build awareness, celebrate a success, or even build company morale. At Jenna Comm, we are here to help with all facets of the event planning process.

$5,000 – $7,500/month based on event frequency

Check out Jenna Communications’ April PR Tip of the Month

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