Our July 2014 Newsletter is Out!

Read Below for Can’t Miss Events and News!

July 2014

Help us reach 2,000 likes on Facebook and 1,000 followers on Twitter

New Client Announcement:

We’re excited to announce we’re working with award winning country-rock singer, Doreen Taylor. Jenna Communications’ team will help get media exposure for Doreen’s new single, which raises funds for the National Parks Conservation Association (NPCA). See more details about Doreen in our event recaps section of this newsletter. Don’t forget to connect with her on Facebook and Twitter to get the latest tour announcements and more!

Event Recaps:

On Tuesday, July 15, Casey Cares Foundation hosted a Caring Connection Party at the Independence Seaport Museum on Penn’s Landing. Nearly 50 critically-ill children and their families came out to have fun on the boats at the museum and partake in a special pirate activity where they made “battle rattles”. Caring Connection Parties are held to bring smiles to children fighting life-threatening illnesses, and relieve them and their families from schedules packed with doctors appointments and hospital visits. Casey Cares Foundation works with more than 100 families from CHOP alone, as well as other local hospitals. See coverage of the Caring Connection Party HERE from 6abc’s Lisa Thomas-Laury, and catch an additional feature from KYW’s Mike DeNardo.

On Wednesday, July 16, the Jenna Communications team attended a live performance by Doreen Taylor held at the Independence National Historical Park and helped secure press to cover the event. Doreen performed her new single, “Colors of the USA”; however, this was more than just a concert. She used the backdrop of the Independence National Historical Park to announce her mission to connect young people with America’s national parks. All proceeds from “Colors of the USA” will be donated to the National Parks Conservation Association (NPCA) to raise awareness for this cause. See coverage of the event from NBC 10 and the Philadelphia Daily News.

Take me out to the ball game! We did just that, and for a good cause, too. The Delaware Valley Stroke Council held a Phillies Phunraising night at the game on July 22 vs. the Giants. While we may not have hung on for all 14 innings, everyone had a great time nonetheless. We can’t thank the Phillies enough for allowing us to arrange this evening, and are very grateful for their generous donation back to the Stroke Council from ticket proceeds.

On Fourth of July Weekend, BeachGlow took over the beach at Wildwood. More than 7,000 fans came out for the 8-hour concert, which featured a live performance from renowned duo DVBBS. BeachGlow raised $40,000 for the American Red Cross Disaster Relief Fund. See coverage of the EDM festival from NBC 40 and the Philadelphia Inquirer.

Upcoming Events:

Jenna Communications, our partners at Copy Secure and McAdam Financial Group invite you to join us for an evening out at Smith’s Restaurant and Bar (19th and Ranstead St.) on Tuesday, July 29 at 7 p.m. Enjoy $20 all you can eat and cash bar. All proceeds benefit the American Cancer Society: Eastern Division. Thanks for your support! We hope to see you there.

No Dog Gets Left Behind will host a Dog Days of Summer Picnic on Saturday, August 16 at the North Penn VFW in Glenside from 12-4 p.m. Bring your family, friends, kids and pets out for a fun filled day while helping the charity bring home another Afghan dog to be reunited with a U.S. soldier here in the States! This time, No Dog Gets Left Behind is taking its efforts one step further by arranging to have this dog trained to become a service dog for a veteran with PTSD. You can learn more about this new initiative from their online campaign. Click HERE to purchase tickets, and don’t forget to connect with No Dog Gets Left Behind on Facebook, Twitter and Instagram. If you’re interested in sponsoring Dog Days of Summer, reach out to Jen at jsherlock@jennacommunications.com. Packages start for as little as $100.

The boardwalk is always a blast, and a quintessential part of summer at the shore! Why not hop on the Atlantic City Boardwalk for a good cause? Sign up for the first ever Boardwalk 5K Run/Walk set for Saturday, August 23. The run will start at 8 a.m. at Chickie’s and Pete’s at the Tropicana in AC. All proceeds wil benefit Autism New Jersey. And, even better, all participants will receive a FREE order of Crab Fries for participating. Hurry and sign up HERE, because registration is limited to 2,000 runners.

Agency & Client Updates:

Miss Pennsylvania United States 2014, Khari Siegfried, finished in the top five at the Miss United States Pageant in Washington, D.C. on July 6. Khari raises adoption awareness for her service platform, a cause that is deeply personal to her. When Khari was a baby, she was adopted, but her road to becoming Miss Pennsylvania took an interesting twist when she ended up meeting her birth family for the first time at her crowning. You can see more of her story online from Parade Magazine.

No Dog Gets Left Behind was recently featured on CBS 3 because the organization supports war dogs coming home and being reunited with their handlers. CBS spoke with Chris Shields, nephew of No Dog Gets Left Behind’s founder, Trish Gohl. Chris was interviewed by CBS because he supports the growing movement to make the process easier for military members to adopt their working dogs after the dogs are retired from active duty. Chris adopted Branco after the two were deployed together in Afghanistan. Click HERE to see the full story.

Our president, Jennifer Sherlock, was featured on Real Entertainment News, a popular blog that covers the latest entertainment news and catches up with marketers from around the industry. Check out Jen’s interview HERE to gain an insider’s perspective on owning a PR agency and more!

We’re excited to announce that we have been re-certified as a WBE/MBE within the City of Philadelphia for 2014/2015.

Jennifer Sherlock is now listed with Ambience Artistry as an event specialist. Ambience Artistry is an innovative, multi-faceted entertainment and event services provider on the cutting edge of an arts and entertainment renaissance. The site is on a constant quest to hand-select and present you the best original talent available in the Northeast. They strive to bring a wide variety of artists representing various styles, disciplines and genres to transform events or special occasions into unforgettable celebrations. Click HERE to see Jennifer’s profile.

PR Tip of the Month:

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