PR Tip of the Month: Mistakes to Avoid with Social Media Marketing

October 24, 2012 admin

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Watch Jenna Communications president Jennifer Sherlock explain common mistakes for businesses to avoid when it comes to social media marketing or read the below write-up by Jenna Communications associate Mike Young.

PR Tip: Common Mistakes to Avoid with Social Media Marketing

Nearly every business is on at least one social media channel today because owners see social media as a new tool to reach an even larger customer base. However, social media can backfire for your business if you are not using it properly. Today, we will warn you about some common mistakes that businesses make during their foray into social media spaces.

1. Lack of corporate branding: Sounds obvious, but many businesses fail to incorporate their branding schemes into social media pages. Before setting up a new social media site, be sure to include company logos and color schemes that match all other marketing collateral. You want people to be able to identify your social media sites just as quickly as they would identify your company on a billboard or print ad.

2. Lack of consistency: Many companies fail on social media because they don’t have a strong commitment to constantly engage followers. When you create your page, develop a library of topics to post and plan them out on a calendar. There are plenty of social media systems like HooteSuite and Tweetdeck that can help you schedule postings for large blocks of time, making the entire process efficient.

3. Not responding to followers and fans: Remember; social media is a two-way street. Failing to respond to comments from fans is like letting the phone ring in your office. Quick, direct responses to fans will pleasantly surprise them, and it’s one of the best ways to connect with potential customers in real time and draw them to your brand.

By remembering to do these little things, you will develop a better presence on social media and ultimately gain a strong fan base.

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$1,500 for one press release and distribution

Your message, branding, and identity define who you are and we want to help you create that special image and make improvements where needed. With the help of our partner, Gil Hanson, Hanson design you will get a new and improved look!

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Have you always wanted to be on TV or have your name mentioned in a newspaper article? We help you get on TV and make your name known! With our connections to local and national media outlets, we pitch journalists and reporters in your specific field to get you the recognition you deserve!

Starting at $5,000/month

At Jenna Comm, we are fueled by creativity. We guarantee your new social media presence will outshine the rest with creativity and uniqueness. With our expertise and help from our design partners, we will help create engaging content to make all of your social media accounts stand out!

Starting at $1,500

We understand that reputation means everything in today’s world and we are here to ensure yours remains intact. Our mission is to first figure out where a potential crisis might come up. We then develop a plan to prevent this crisis from happening, as well as a plan to curtail any negative impact should the crisis occur. Unfortunately, not everything can be predicted, so when an unforeseen crisis ensues we will dive in and commit to minimizing the damage and protecting your company at all costs.

This package combines all of our service packages into one giant deal. If you need media exposure, then look no further. With our expertise, we have secured exposure for clients on outlets such as NBC News, The New York Post, The Associated Press, Fox Business, and more. With connections and reach throughout all forms of media, Jenna Communications will find you the perfect outlet to effectively convey your message to your target audience.

Need help with your social media accounts? We are experts on social media management.

How about events? The team is ready to help your events come to life.

Have an upcoming product release or company announcement? We are here to perfect all your writing needs and get it recognized by the media.

You will get all of that and more! These are just a few examples of what this package includes.

We are experts on social media management. Our team will work with diligence to drive your unique brand and message through whichever medium fits best. Our goal is to develop a strategy that encompasses your company’s core values and appeals to your audience at the same time.

$2,500/month + fees for any FB/digital advertising etc.

Events can be utilized to build awareness, celebrate a success, or even build company morale. At Jenna Comm, we are here to help with all facets of the event planning process.

$5,000 – $7,500/month based on event frequency

PR Tip of the Month: Mistakes to Avoid with Social Media Marketing

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