Simon’s GamePlay Tour Comes To Oxford Valley Mall
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Simon’s GamePlay Tour Comes To Oxford Valley Mall
Gamers of All Ages Get a Sneak Peek of Hottest New Video Games, Compete in Challenges, Win Prizes and More
LANGHORNE, PA August, 21 2011 – Demonstrating yet again that no retail venue other than a Simon mall can offer top-level entertainment and experiential fun, Oxford Valley Mall announced today that the 2012 Simon GamePlay tour, connecting fans of all ages to the hottest video games before they are officially launched and available in stores, will come to Oxford Valley Mall on Tuesday, August 21 from 10 a.m. to 9p.m. The event will be located in the upper level jcpenney/Banana Republic Courts.
Simon GamePlay, powered by Coke Zero, will take place exclusively in 27 Simon® properties around the country. The free event launched on Tuesday, August 7, in Miami, and wraps up Sunday, November 11 in Torrance, California. Last year, more than 900,000 gamers across the country participated in Simon GamePlay.
“One of the great things about Simon GamePlay is that it has something for every gamer – young kids to parents to hard-core gamers,” said Cathi Weiner, Senior Vice President of Business Development for Simon. “The tour is one of our most successful on-mall programs, and we’re excited to present it to consumers across the country.”
“We are really looking forward to bringing this exciting event to Langhorne,” said Jim Malervy, Director of Mall Marketing. “Oxford Valley Mall is the perfect place for this terrific event that appeals to all ages.”
The Nintendo 3DS gaming lounge will be at the center of this year’s GamePlay tour. Shoppers will have the opportunity to play the latest games, including popular downloadable titles from the Nintendo eShop. Each tour stop is also a Nintendo ZoneTM location, which brings guests a variety of 3D videos, demos and trivia challenges, and SpotPass™ content from Nintendo Video™. Gamers are encouraged to bring their Nintendo 3DS to play online and to connect through StreetPassTM. All of these features and more will be available through hands-on demonstrations for players of all interests and skill levels.
Another sponsor of the 2012 Simon GamePlay tour is Tunnel Tail™, an exciting, free mobile gaming app launching this summer. At the Tunnel Tail Simon GamePlay lounge, players will receive a variety of free premium items, including smart phone “mouse tails” and fun Tunnel Tail temporary tattoos. Lounge visitors can demo Tunnel Tail on-site.
Two exciting previews are also in store for GamePlay participants. On display at the event will be an advance look at the upcoming Blu-ray™/DVD release of the summer box office hit Snow White & the Huntsman including sneak peek footage of the bonus features. In addition, an exclusive game code will be provided so participants can play the new game contest, “Conquer the Kingdom.”
The tour also offers 10 gaming pods, including two mature zones, with a variety of products from leaders in the video gaming industry, including 2K Play, Capcom, Eidos, SEGA, Namco-Bandai, Warner Brothers Interactive, THQ, 2K, Atari, and Edios/Square Enix.
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About Simon Property Group
Simon Property Group, Inc. (NYSE:SPG) is an S&P 100 company and the largest real estate company in the world. The Company currently owns or has an interest in 335 retail real estate properties in North America and Asia comprising 244 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S. For more information, visit the Simon Property Group website at www.simon.com.
About Simon Brand Ventures
Simon Brand Ventures (SBV), Simon’s business-to-consumer arm, is pioneering the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers who make over 2.8 billion visits each year. Simon’s vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV and its affiliates have engaged in a number of consumer business initiatives, including the Simon Visa Giftcard® and the American Express®/Simon Giftcard; launch of Simon platform programs such as Simon dTour Live® and Simon Kidgits Club®; a national media delivery channel including static, digital and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with Coca-Cola and Visa U.S.A. among others.
About Oxford Valley Mall
The Oxford Valley Mall is a two-level, super regional mall located at the intersection of East Lincoln Highway and Oxford Valley Road in Langhorne, Pennsylvania. Oxford Valley has over 150 retailers and is anchored by jcpenney, Macy*s, and Sears.