The Cheesecake Factory Prepares for a Grand Opening at Quaker Bridge Mall

For more information contact:

jsherlock@jennacommunications.com

609.369.3482

THE CHEESECAKE FACTORY PREPARES FOR A GRAND OPENING AT QUAKER BRIDGE MALL

THE MEDIA IS INVITED TO A BEHIND THE SCENESLOOK AT THE RESTAURANT IN ADVANCE OF THE PUBLIC GRAND OPENING

Lawrence Township, NJ, September 5, 2012 – The Cheesecake Factory is opening its eighth New Jersey location at the Quaker Bridge Mall. The restaurant will have an 8,644 square foot dining room and a 1,517 square foot patio, and will accommodate 293 guests. In total, the restaurant will bring 268 new jobs to the Lawrence Township area.  This is one of many exciting additions to Quaker Bridge Mall. In addition to The Cheesecake Factory, several new retailers are joining the merchant mix at this shopping and dining destination.  Michael Kors, Sephora, Sur La Table, Pandora, Teavana, H&M, Ann Taylor, and Brighton Collectables are several of the additions.

On September 14-15, 2012 the local media is invited to come take a “sneak peek” at The Cheesecake factory’s new space during its private, pre-opening mock training service. The mock training meals will be served to more than 1,500 specially invited guests, and provide the media a chance to get a behind the scenes look at the great food, service, and atmosphere the restaurant has to offer. Cameras and questions are encouraged, and media will be given the chance to photograph the service including dishes being prepared from scratch in the kitchen, cocktails being handcrafted in the bar, and the restaurant’s famous cheesecake being plated in the bakery.

Friday, September 14, the restaurant’s mock training lunch service will run 11:30 a.m. – 1:45 p.m. and dinner from 5:30 p.m. -8:00 p.m. On Saturday, September 15, the mock training service will be offered from 11:30 a.m. to 4:45 p.m. for lunch and 5:30 p.m. – 8:00 p.m. for dinner. All are welcome to the grand opening on Wednesday, September 19, at 11 a.m. – 11 p.m. The Cheesecake Factory of Quaker Bridge Mall will be open the following hours beginning September 19: Monday – Thursday from 11:00 a.m. to 11:00 p.m.; Friday and Saturday from 11:00 a.m. to 12:30 a.m.; and Sunday from 10:00 a.m. to 10:00 p.m.

Any members of the media which are interested in covering the pre-opening and conducting interviews concerning the grand opening please contact:

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For more information about the Cheesecake Factory please visit http://www.thecheesecakefactory.com/

About The Cheesecake Factory

The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept.  The Company operates 173 full-service, casual dining restaurants throughout the U.S., including 158 restaurants under The Cheesecake Factory® mark; 14 restaurants under the Grand Lux Cafe® mark; and one restaurant under the RockSugar Pan Asian Kitchen® mark.  The Company also operates two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 70 varieties of quality cheesecakes and other baked products.  For more information, please visit www.TheCheesecakeFactory.com.

About Quaker Bridge Mall

The Quaker Bridge Mall is a two-level, super regional mall located in Central New Jersey at US Rt. 1, and is conveniently accessed via 95, 295 and most major roadways. Shop Lord & Taylor, Macy’s, jcpenney, Sears, plus Old Navy and 100 specialty shops and services. Quaker Bridge Mall is currently undergoing a major renovation that will welcome 25 new stores, a new food court and two full-service restaurants, including The Cheesecake Factory. The extensive renovations will include new interior and exterior features and amenities such as new soft seating, upgraded escalators, an elevator, updated restrooms, redesigned mall entrances, landscaping, new flooring, ceiling and handrails among other items. Check back for new store updates, news and events.

Find Quaker Bridge Mall on Facebook facebook.com/shopquakerbridge and Twitter @QBMall.

About Simon Property Group

Simon Property Group, Inc. (NYSE:SPG) is an S&P 100 company and the largest real estate company in the world.  The Company currently owns or has an interest in 335 retail real estate properties in North America and Asia comprising 244 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S.  For more information, visit the Simon Property Group website at www.simon.com.

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