Oxford Valley Mall Hosts Annual Book Blast to Promote Children’s Literacy

February 6, 2013 admin

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For more information, contact:
Jennifer Sherlock

609.369.3482

FOR IMMEDIATE RELEASE

SIMON MALLS SUPPORT CHILDREN’S LITERACY BY HOSTING ITS ANNUAL SIMON KIDGITS CLUB BOOK BLAST EVENT AT OXFORD VALLEY MALL

-Families can embrace the benefits of reading together during Simon Kidgits Club’s fun, educational event-

LANGHORNE, Pa., Feb. 6, 2013 — Simon malls are encouraging children across the country to develop a love for literature and learning with books. On Feb. 16 Simon Kidgits Club at Oxford Valley Mall is hosting its free annual Book Blast event and inviting families to participate and be inspired to read together at home and beyond.

Simon Kidgits Club’s Book Blast is offering an assortment of fun book-based activities to ultimately help kids reap the many benefits of reading. According to the National Center for Education Statistics (NCES), a division of the U.S. Department of Education, children who are read to at home enjoy substantial advantages over children who are not.¹Book Blast event offerings include a read-aloud session set to take place from 2 p.m. to 3:30 p.m. Those in attendance will be treated to a reading of Dr. Seuss’ The Lorax, with a guest appearance from the Lorax himself. Children are also invited to bring a new or gently used book to the event to be donated to charity, further fostering the importance of reading within the community.

“Simon Kidgits Club continuously aims to provide children enjoyable, easily-accessible educational opportunities that incorporate some fun,” said Jim Malervy, director of mall marketing. “Book Blast does just that; as the event will motivate families to read, learn and be entertained in a familiar environment that’s close to home.”

The Simon Kidgits Club is a fun and informative program that focuses on health, wellness, education, safety and entertainment for children ages 3-8. Since 2003, the Simon Kidgits Club has kept children and parents alike amused with various events and activities while providing incentives for club members, such as special offers, rewards and games.

Kidgits Club members receive a variety of goodies, including a Kidgits Club T-shirt, membership card, birthday card and gift, discounts and scheduled activities. For more information about the Simon Kidgits Club, visithttp://www.simon.com/kidgits/.

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About Oxford Valley Mall

Oxford Valley Mall is a two-level, super-regional mall located at the intersection of East Lincoln Highway and Oxford Valley Road in Langhorne, Pennsylvania. Oxford Valley Mall has more than 150 retailers and is anchored by jcpenney, Sears and Macy’s. For additional information on Oxford Valley Mall, visit http://www.simon.com/mall/oxford-valley-mall or follow the mall on Twitter @OxfordValleyPA or on Facebook http://www.facebook.com/shopoxfordvalleymall.

Simon Property Group

Simon Property Group, Inc. (NYSE:SPG) is an S&P 100 company and the largest real estate company in the world. The Company currently owns or has an interest in 328 retail real estate properties in North America and Asia comprising 243 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S. For more information, visit the Simon Property Group website at www.simon.com.

About Simon Brand Ventures

Simon Brand Ventures (SBV), Simon’s business-to-consumer arm, is pioneering the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers who make over 2.8 billion visits each year. Simon’s vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV and its affiliates have engaged in a number of consumer business initiatives, including the Simon Visa Giftcard® and the American Express®/Simon Giftcard; launch of Simon platform programs such as Simon dTour Live® and Simon Kidgits Club®; a national media delivery channel including static, digital and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with Coca-Cola and Visa U.S.A. among others.

¹ http://www.nea.org/grants/13662.htm

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Oxford Valley Mall Hosts Annual Book Blast to Promote Children’s Literacy

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