Quaker Bridge Mall Welcomes Easter Bunny with Special Celebration

For more information, contact:

Jennifer Sherlock

609.369.3482

jsherlock@jennacommunications.com

FOR IMMEDIATE RELEASE

BUNNY PHOTO EXPERIENCE IS COMING SOON TO QUAKER BRIDGE MALL TO DELIGHT FAMILIES AT EASTER

LAWRENCEVILLE, NJ Feb. 27, 2013 — Simon Property Group, Inc. (NYSE:SPG), the world’s leading retail real estate company, is hosting its annual Easter celebration festivities at Quaker Bridge Mall, offering families the chance to participate in both traditional and seasonal events.

Lawrenceville-area children and parents are encouraged to “hop” to it this Easter season as the holiday arrives early on Sunday, March 31. The Bunny Photo Experience begins Saturday, March 9 at 1 p.m. and runs through Saturday March 30 at Quaker Bridge Mall. Kids will have the chance to visit with the Easter Bunny and take home a treasured snapshot of the fun occasion.

The presenting sponsor for the 2013 Bunny Photo Experience is Gymboree. The event’s associate sponsor is ScanimalzTM, a collectible plush line that captures what kids love: cuddly toys, technology and playing games on smartphones and tablets. With Scanimalz, parents and kids can simply download the free iOS and Android Scanimalz App to scan the QR codes on Scanimalz belly to play games, track their collections, earn points and work their way up the leader board.

“We love to hold family-friendly events at Quaker Bridge Mall and we always look forward to watching children interact with the Bunny at Easter,” said Shannon Brzuchalski, director of mall marketing at Quaker Bridge Mall.

The Simon Kidgits Club® will also host a special Easter event on Saturday, March 9 at 1 p.m. where kids can participate in various craft-making activities and games, and Kids Music Round will be present to lead children in sing-alongs and dances. Plus a special, limited edition Scanimalz Easter Bunny will be given away to Kidgits members (while supplies last), so families can get in on the Scanimalz world of fun and games.

The Simon Kidgits Club is a fun and informative program that focuses on health, wellness, education, safety and entertainment for children ages 3-8. Celebrating its 10th anniversary in 2013, the Simon Kidgits Club has kept children and parents alike amused for a decade with various events and activities while providing incentives for club members, such as special offers, rewards and games.

For more information about the Simon Kidgits Club and Quaker Bridge Mall’s Easter events, visit www.simon.com/kidgits or http://www.facebook.com/shopquakerbridge and https://twitter.com/QBMall.

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About Quaker Bridge Mall

Quaker Bridge Mall is a two-level, super regional mall located in Central New Jersey at US Rt. 1, and is conveniently accessed via 95, 295 and most major roadways. Shop Lord & Taylor, Macy’s, jcpenney, Sears, plus Old Navy and 100 specialty shops and services. Quaker Bridge Mall is currently undergoing a major renovation that will welcome 40 new stores, a new food court and two full-service restaurants, including The Cheesecake Factory. The extensive renovations will include new interior and exterior features and amenities such as new soft seating, upgraded escalators, an elevator, updated restrooms, redesigned mall entrances, landscaping, new flooring, ceiling and handrails among other items. Check back for new store updates, news and events.

Find Quaker Bridge Mall on Facebook facebook.com/shopquakerbridge and Twitter @QBMall.

Simon Property Group

Simon Property Group, Inc. (NYSE:SPG) is an S&P 100 company and the largest real estate company in the world. The Company currently owns or has an interest in 325 retail real estate properties in North America and Asia comprising 242 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S. For more information, visit the Simon Property Group website at www.simon.com.

About Simon Brand Ventures

Simon Brand Ventures (SBV), Simon’s business-to-consumer arm, is pioneering the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers who make over 2.8 billion visits each year. Simon’s vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV and its affiliates have engaged in a number of consumer business initiatives, including the Simon Visa Giftcard® and the American Express®/Simon Giftcard; launch of Simon platform programs such as Simon dTour Live® and Simon Kidgits Club®; a national media delivery channel including static, digital and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with Coca-Cola and Visa U.S.A. among others.

About The Gymboree Corporation

The Gymboree Corporation is a specialty retailer operating stores selling high-quality apparel and accessories for children under the Gymboree, Gymboree Outlet, Janie and Jack, and Crazy 8 brands, as well as play programs for children under the Gymboree Play and Music brand.

About Gymboree Retail Stores

Gymboree has been dressing children since 1986. The brand’s fashionable clothing and accessories are created to celebrate kids being kids in unique head-to-toe looks. Available in sizes newborn to 12 years, Gymboree clothing is designed with colorful, high-quality fabrics and detailed touches throughout. Gymboree currently operates more than 630 stores in the U.S. and Canada and we continue to expand internationally. You can also visit us anytime from everywhere at www.gymboree.com.

About Wicked Cool, LLC

Wicked Cool, LLC is a Pennsylvania-based toymaker with offices in Pennsylvania and Hong Kong and has a diverse portfolio of playthings for all ages. Founded in the summer of 2012 by veteran toy executive Michael Rinzler, Wicked Cool will develop and bring to market proprietary lines and licensed product, including Teenage Mutant Ninja Turtles®, Scanimalz™, WWE™, The Wiggles®, and Food Fun™. Visit http://www.wickedcooltoys.com and follow the Company on both Facebook and Twitter @wickedcooltoys.

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